GLOW Recipe skincare line. Photo: BFA.

On November 15th and 16th, GLOW Recipe’s Night Market pop-up will be open at 45 Grand (SoHo) from 1pm – 9pm.  

In celebration of Glow Recipe’s 10th anniversary, the brand collaborated with leading creative agency and experiential marketing firm MKG to produce the enticing experience, which is set to feature exclusive merch, sneak peeks at an unreleased product, expert skincare consultations, late night snacks, and so much more. They recently held a similarly successful pop up in LA.

Glow Recipe is a renowned skincare company co-founded by beauty industry veterans Sarah Lee and Christine Chang, creators of the bestselling Watermelon Toner and Watermelon Dew Drops.

Beauty influencer Jamie Chung, at a recent GLOW RECIPE event. Photo: BFA.

This event will be an opportunity for customers to immerse themselves in Glow Recipe’s world of skincare, with opportunities to try the brand’s products, indulge in a few friendly photos, and shop from beloved collections—including discontinued and yet-to-be-released products.