Photography by Frank Guzzone
Fashion Editor: Laurean Ossorio
Art Director: Isabela Sabino
Hair and Make-up: Virna Smiraldi
First Assistant: Nathan Cluss
Model: Nora Gero
Production Assistant: Ana Escorse
Fashion Assistants: Ephrana Copeland and Brook Holmer
Location: the Roger Smith Hotel NYC
The new Versus Versace line for him and her, has a very iconic look. Available in both time-only and chrono versions, its identity is expressed by the top ring with engraved double logo. The time-only version for women has a fresh look, with the Versace Lion in relief on the dial between the geometric hour indexes. The line comes in six colors, stylistically ranging from the most classic to strong and modern.
The version for men is a powerful chronograph: the XL case houses a quartz movement with three counters and an original succession of indexes and Arabic numeral hour markers. It comes in an energetic total look in black with blue dial and five different colors. The look is completed with a leather strap or IP gold/rose gold steel or two-color bracelet, with the central links in Clou de Paris like the dial.
Peking Road is another new, absolutely feminine timepiece clearly inspired by jewelry. Entirely in rose gold or IP yellow gold, it features a unique modular bracelet: in a playful, twist it comprises round links, where the iconic Lion stands out in 3D on large studs. In addition, it will easily fit all wrists because of the adjustable buckle. Made luminous by a geometric texture, the dial comes in a variety of colors.
Star Ferry is also a totally new collection of watches. With its distinctive architecture, the 38mm case has a decorated top ring, large centered lugs, and corrector buttons on either side of the crown. The day and date display is shown in two separate counters on a dial enhanced by crystals that reflect on the motion works. Available in both IP yellow and rose gold polished steel, Star Ferry is completed with a crocodile-print leather strap in five colors: black, white, midnight blue, teal green or champagne. Alternatively, the piece can be fitted with a metal bracelet, where the central links have the same decoration as the top ring.
Supermodel Gigi Hadid is behind the lense of a new Versus Versace campaign featuring boyfriend Zayn Malik. Hadid was enlisted to capture Versace sub-label Versus Versace’s upcoming SS17 campaign, having taken the photos at the famous Chateau Marmot hotel in Los Angeles. Hadid shot using an iPhone and a mix of digital cameras with British model Adwoa Aboah also included in the campaign.
“It was sick to work with Versus. Donatella is a G,” said Malik. “It was extra special that Gigi shot the campaign.” The SS17 collection is scheduled to come out in June, followed by Malik’s own Versus line shortly after. Hadid recently starred in Reebok’s #neverperfect campaign.
Versus Versace Bayside is back with a brand new look in warm chocolate colorways. The steel case and bracelet with BROWN IP treatment are coordinated with the tone-on-tone brown dial. The Clous de Paris motif is engraved on the dial, on the top ring and on all the bracelet’s central links. With a diameter of 38 mm, this is a gender-neutral accessory.
Also bright red for the Versus New Logo, the brand new watch from Versus Versace. The striking monochrome look sets off an sharp design, featuring an IP gold case with resin top ring decorated with a double logo and central lugs with the brand’s signature 3D Lion Head. The decorated dial matches the leather strap.
