Tag Heuer – Downtown Magazine

Image: Cristiano Ronaldo for Tag Heuer 2014 behing-the-scenes campaign

Being fashionably late may be a cultural norm of the 21st century, but when it comes to these watches, time is definitely of the essence. People often say that you can tell a man apart from another by looking at his shoes, his wallet and his watch; that accessory on your wrist does more than just tell the time. DOWNTOWN has picked 5 of the most stunning wristwatch models for summer. Perfect for the seaside, the city, and everywhere in between.

1. Tag Heuer Carrera Calibre 1887. Luxury is embodied in the form of polished steel with a sapphire case, complemented by a brown alligator strap. Quality and craftsmanship make this luxury piece the envy of the crowd. Available online at Tag Heuer.

2. Parmigiani Fleurier Kalpagraphe Movement. This sleek number is made of 18-carat rose gold, and it’s adorned with a black alligator strap to ensure the utmost quality and craftsmanship. Available online at Parmigiani Fleurier.

3. Ballon Bleu de Cartier. The pink gold finish of this watch’s blue steel exterior will catch anybody’s eye. Modern yet minimalist, this is a classic worth adding to your collection. Available online at Cartier.

4. Panerai Radiomir 1940 Chronograph Oro Rosso. A timeless style men of all ages can sport. This watch features a personalized alligator strap as well as hour, minute and second hands. You’ll never miss out on a single moment. Available online at Panerai.

5. Jaeger le Coultre Master Ultra Thin. This model from the brand’s beloved Master Ultra Thin line will turn heads with its refined character. The stainless steel version with a brown strap is equally stunning. Available from Jaeger le Coultre online.

– Aimee Aurol

Soccer superstar forward for Real Madrid C.F. and captain of the national Portugal team Cristiano Ronaldo has become the latest addition to luxury Swiss watch maker Tag Heuer’s team of brand ambassadors.

Well-known to the world of sports, Tag Heuer has already partnered up with many athletes such as Tennis Grand Slam champion Maria Sharapova, Formula One Champion Jenson Button and even the 2013 America’s Cup winning Oracle Team USA. Having the title of two time winner of the FIFA Ballon d’Or award on his resume, Cristiano Ronaldo seems to be a perfect fit in the line of Heuer watch models.

“Every TAG Heuer creation celebrates intense life in the contemporary arena, and no individual represents this more powerfully than Cristiano,” said TAG Heuer CEO Stéphane Linder at the announcement. “Like TAG Heuer, Cristiano demands perfection and pushes himself harder than anyone in his domain. This is the first time we enter the world of football, and it’s a perfect fit to do that with Cristiano, opening a new trend and a new way to engage with our fans.” This selection comes just as the world prepares for the World Cup hosted by Brazil coming in June.

“TAG Heuer is by far the best at what it does,” said Cristiano Ronaldo, “and has been for more than 150 years. No other luxury brand has such strong ties to the highest levels of sports. It is incredibly glamorous yet also so unconventional, and we share exactly the same determination: to totally change the game, push the limits and make our own rules. It is a great honor to be a part of such a powerful and pioneering legacy.”

For more information on Tag Heuer products visit Tag Heuer.

– Alejandro Ramos.