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Visit the Gorgeously Redesigned Lobby at 55 Broad Street

The Rudin Family, one of New York City’s leading owners, operators and developers of privately owned real estate, has completed construction of the redesigned lobby of its distinctive 30-story office building at 55 Broad Street in Lower Manhattan. 

With 55 Broad Street, Rudin commissioned world-renowned architectural firm Fogarty Finger to reimagine and enliven the entrance and the lobby at the 425,000 square-foot tower, which is located on the corner of Broad Street and Beaver Street.

The brand-new lobby features all new white marble interiors, textured terrazzo floors and ornamental marble, as well as a highly reflective ceiling that brings more light into the space. Additional features include upgraded security with state-of-the-art turnstiles, a new reception desk, new seating and an increased presence from the street level.  Since completing the renovation, fintech company Dailypay has expanded to an additional floor, taking over 22,000 square feet at 55 Broad Street.

“The new lobby design will modernize 55 Broad Street for decades to come,” said Samantha Rudin, Senior Vice President at Rudin. “In working with Fogarty Finger, we created a lobby that merges the coolness of marble and a contemporary design with classic, warm details. Tenants and visitors alike will be welcomed into a space that is both new and timeless.”

The multi-million dollar project also continues Rudin’s ongoing reinvestment in its existing New York City commercial portfolio. Most recently, the company redesigned the lobby and public areas of 41 Madison in the Flatiron District, and completed a major renovation of its ground floor plaza and subway entrance at 560 Lexington Avenue in Midtown East.

Developed by the Rudin Family in the early 1960s and designed by Emery Roth & Sons, 55 Broad Street has long been regarded as one of the most significant smart buildings in the history of Lower Manhattan. The building was originally designed as the headquarters for Goldman Sachs before being occupied by Drexel Burnham Lambert. In the early 1990s, the Rudins worked to renovate, reengineer and transform the property into one of the most technologically-advanced towers in the world and the building was a leader in the revitalization of Downtown Manhattan.

In 1995, 55 Broad Street became the first fully wired office building in New York City, offering tenants satellite accessibility, single and multi-mode fiber optics, high speed category 5 copper wire, as well as a wide range of video conferencing, and internet access options and capabilities and a complete state-of-the-art work environment. It is currently designated Wired Certified Platinum for best-in-class connectivity, and notable tenants include Crown Castle Fiber, PJ Mechanical, City Year and Statista.

In addition to 55 Broad Street, other downtown office buildings owned by Rudin Management include One Battery Park Plaza, 80 Pine Street, One Whitehall Street, 110 Wall Street and 32 Avenue of the Americas.

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Featured News Real Estate

Equitable Building Returns to its Original Grandeur

With the continued renaissance right here in the birthplace of New York, Downtown just keeps getting better!

Just this month, the Downtown Alliance reported, Lower Manhattan recorded its strongest quarter of commercial leasing activity in seven years and outpaced the five-year quarterly average in Q2.

For 300 years Lower Manhattan has dominated the city’s economic life. At the start of the 1920’s this area took a detour to midtown. Fast forward after the September 11 attacks, Lower Manhattan was as at its lowest point. Shortly after, an article written by the Wall Street Journal quoted Larry Silverstein as saying that he felt a moral obligation to rebuild. “The city is not dead and can’t be allowed to die,” he said. “We owe it to our children and to our grandchildren.” His words ring true each and every day as we witness and enjoy Lower Manhattan’s trendy booming population, manicured neighborhoods, economic renaissance, and the arrival of new and exciting commercial properties.

AT 103 YEARS OLD, YOU’D NEED A FACELIFT, TOO.

 

In 1985 Silverstein Properties purchased 120 Broadway. Today 25 years later, 120 Broadway is returning to its original grandeur, offering soaring vaulted ceilings, gold leaf accents, marble floors, and hand-carved architectural detail, it has been an icon of classic style for over a century. This Beaux-Arts masterpiece, located in the heart of Lower Manhattan, is widely considered Downtown’s original symbol of power and stature. Now, the property is set to undergo a series of major capital improvements by Silverstein Properties.

This endeavor will focus on restoring the building to its original grandeur.

Equitable Building Returns to its Original Grandeur

 

120 Broadway was designated a National Historic Landmark in 1978. New York City landmark in 1996. It was restored in 1983–90 by Ehrenkrantz, Eckstut & Whitelaw. Peirce Anderson as the architect-in-charge completed the building in 1915. At the time it was the largest office building in the world by floor area. This building was built to be the headquarters of the Equitable Life Insurance Company.

120 Proposed retail
Equitable Building Returns to its Original Grandeur

This site had previously been intended in 1906 for a 62-story tower designed by Daniel H. Burnham, but the project had been postponed. When the Equitable’s previous headquarters, the Equitable Life Building was destroyed by fire in 1912. 120 Broadway was chosen as the location for its new headquarters building. It was originally intended to be 40 stories high, but it was reduced by four floors on the advice of consulting engineer Charles Knox, who determined the lower height as being optimal for its elevators.

Bike Storage 120 Broadway
Equitable Building Returns to its Original Grandeur

Tenants will experience modern luxuries, including – rooftop terrace, tenant lounge & cafe, and for the many NewYorkers who ride to work, a bike storage with locker room & showers. New elevator cab finishes, turnstiles going into the elevators, retail renovation and activation, and a grand entryway are some of the planned updates.

120 Broadway Tennent Rooftop Amenities
Equitable Building Returns to its Original Grandeur

 

Rising 40 stories, the building spans a full city block bordered by Broadway and Nassau, Pine and Cedar Streets. The property has 1.9 million square feet of space, accentuated by a grand lobby with soaring ceiling heights and generously-proportioned 50,000 square foot floor plates.

120 Broadway Street View
Equitable Building Returns to its Original Grandeur

 

 

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