Tag: make up

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Beauty Featured Finance NYC

Hawa Cosmetics Flawless Coverage

The coverage for female entrepreneurs receive is essential to expanding their impact and to get noticed. Therefore, as we wrap up one of our most difficult years 2020, we thought it fitting to highlight a brand that we feel deserves coverage.

Women from all industry’s, education, and ethnicity, every day are creating new products, start-up businesses, and cutting edge procedures from real estate, to cosmetics. These women are changing the way we view entrepreneurs, shop for new brands, and are showing determination, and fearlessness.

Hawa Cosmetics was created for its namesake, a working makeup artist, and model, with over a decade of being a makeup artist who saw first-hand women’s confusion and frustration at gimmicky products and confusing beauty regimes.

 

DTM: How did you come about creating a cosmetic company/brand?
CEO and Owner Hawa Abdul: How I came about creating a cosmetic brand started with me working for major cosmetic companies. To name a few; Clinique, Dermablend, Bobbi Brown, Tom Ford Beauty, Sisley, and a few others that are under the Estée Lauder umbrella. I was a top Makeup artist and selling producer for the color lines. So it gave me an edge on what women were looking for. Which made it easy to create a brand.
DTM: How long have you been in the beauty industry?

CEO and Owner Hawa Abdul: I’ve been a professional makeup artist for over 20yrs. Best time of my life!

DTM: What makes your brand stand out above the rest and what do you want our readers to know?

CEO and Owner Hawa Abdul: What makes my brand stand out above the rest is that Hawa Cosmetics is made with quality. I select and create colors that really work on All skin tones. A line created by a working makeup artist who touches and talks to every client about her needs.

DTM: It looks like you’re a New Yorker, how has Covid affected your business? 

CEO and Owner Hawa Abdul: COVID has affected all businesses. But what I’ve learned is that you must stay open to reinventing yourself. I’ve learned that social media is my key to doing Supreme business.

DTM: If you could change one thing in the cosmetic/beauty industry what would it be?

CEO and Owner Hawa Abdul: If I could change one thing in the industry it would be Creating a system where makeup artist can have virtue one on one consultations with clients to ensure excellent customer service.

DTM: What’s the best way for consumers to become educated on how cosmetics are made and what they should look for when purchasing cosmetics?

CEO and Owner Hawa Abdul: The best way for customers to become educated in cosmetics is to utilize your PC. You can google everything today., I personally love YouTube, you receive so many reviews facts, and opinions on cosmetics. I Believe You should look for quality in products. I can not stress this enough. Drug store brands are Stepping up to High-end brands in this category.

DTM: Being a woman of color and selling makeup to different types of skin and color pigment, how difficult is that and is there a difference in the skin? 

CEO and Owner Hawa Abdul: Being a woman of color selling makeup to all women was easy for me. As I worked for major Cosmetic brands in Bloomingdales, Bergdorf Goodman, Barnes, Neman Marcus, Saks, CosBar, and the Carlyle Hotel. These locations have had me Makeover every woman and man imaginable.

There is a difference in skin tones and texture but that comes with an expert eye.

DTM: When you were a little girl was that something you always played with and dreamed of make-up and beauty? 

CEO and Owner Hawa Abdul: As a little girl I would always play in my Grandma “Pascuala Vasquez makeup. My grandma RIP was born in the 1920s
I couldn’t wait for the day for me to shave off all of my Natural brows and draw them on with a jet black eyeliner pencil like her. Her vanity table was my dream., Loads of makeup, lipstick, and Perfume.
She was a lady.
DTM: What is all the hype about botanicals and what difference do botanicals make in skincare?

CEO and Owner Hawa Abdul: The Hype of Botanicals stands true. Botanicals can make promising skincare. Natural Botanicals has anti-aging properties that help calm and firm skin. It can also help with acne, reducing redness and it’s ideal for soothing sensitive skin. There are so many benefits to natural plant extracts.

DTM: We’re thrilled to have you in the print Holiday gift guide for 2020, we have sampled your products and we enjoy them and feel that they’re good solid quality. The coverage is exceptional. Is there anything else you’d like to tell our readers that we have not asked you?

CEO and Owner Hawa Abdul: We all at Hawa Cosmetics are ecstatic to be in the Holiday Gift Guide for 2020! I am happy that everyone has enjoyed the quality of the products. It means the world to me. I want to thank every woman who has poured into me their concern and need over the years that helped me to create a brand that all women will enjoy. 
“I want to thank the CEO Of Downtown Magazine Grace A. Capobianco for having me in this special issue. I would also like to thank my dear friend Marcia Nakaydo for believing in the brand. We have worked together in this beauty industry for years. Let’s have a wonderful Holiday. Thank you. CEO and Owner Hawa Abdul”
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Beauty Featured

THE TOP FIVE LIP AND NAIL SHADES OF SUMMER 2018

https://www.kyliecosmetics.com/

   Summer is finally starting to show New Yorkers its true colors – and we couldn’t be happier. It’s finally time to pack away the snow boots and strap on our espadrilles as the higher temperatures make their way into town. For those who love all things beauty, nothing says “summer” like a fresh coat of bright nail polish and a swipe of summery lipstick.

  One of our office faves is the Kylie Jenner Cosmetics line. “After two long years of dreaming about this, I am so excited to finally share my cosmetic secrets with you guys. Kylie Cosmetics by Kylie Jenner is a collection of products I created, working with my amazing team in our lab to design the perfect ‘Kylie look’. I can’t wait to see how beautiful everyone is going to look. Use the hashtag #KylieCosmetics to share your photos with me.”

TOP FIVE FAVORITE LIP AND NAIL SHADES FOR SUMMER 2018

LIP SHADES

1. Classic Peachy Nude

Nothing shows off a nice tan like a classic, peachy nude shade. This shade will go with any outfit of your choice and can be worn on sunny afternoons, as well as nights out on the town. Celebrities such as Kim Kardashian and Gigi Hadid have been rocking this shade lately, even to prestigious events such as the 2018 Met Gala.

                                                                                                                                                                                                                                                               SHADE – KYLIE COSMETICS “DIRTY PEACH”

2. Vibrant Red

This stand-out shade lip shade will turn heads wherever you go! Not only is this shade perfect for a summer’s night out, but it is also universally flattering on all skin tones, and will dress up any outfit.

 

 



SHADE – SEPHORA #LIPSTORIES COLLECTION “FIRST CLASS”

3. Mauve Pink

Looking for something different to wear on your lips this summer? This on-trend lip shade of pink will have you standing out in any crowd. It’s fun, flirty, and perfect for a cute, summery look.

SHADE – CHARLOTTE TILBURY “PILLOW TALK”

4. True Red

If you’re looking for a safer option, you can never go wrong with a classic, true red lip shade to dress up any look. A red lipstick truly pops with a chic, monochromatic outfit. Channel your inner Taylor Swift and turn heads in a classic red this season.
SHADE – TOM FORD SCARLET ROUGE

5. Clear Lip Gloss

Going for the ‘au-naturale’ look this summer? Nothing says effortless and natural like a clear lip gloss to make your natural lip pigmentation shine through. This look lifts the face and makes your lips appear fuller (Kylie Jenner who?). Even using a clear chapstick or a dab of Vaseline can do the trick on a budget.


GLOSSIER – LIP GLOSS

NAIL SHADES

1. True White

Plain, white nail polish has been everywhere this season. Not only does it match any outfit, but it shows off your golden tan. White nails look elegant, classy, and bright – perfect for the summer season.

  ESSIE – BLANC

 

2. Vermilion

This bright shade of orangey-red is perfect for the summer. It will truly make your nails ‘pop’ and totally freshen up any look you choose to wear. This nail shade is a fun choice for those looking for a fun, yet classy shade to wear.

SHADE – ESSIE THE FUSCHIA IS BRIGHT

 

3. Neon Yellow

Perhaps the hottest color of the season is neon yellow – or anything neon, in fact. We’ve been seeing it on bikinis, jewelry, and, of course, nails. Neon yellow nails are a fun way to take a trendy fashion risk, without spending too much money or giving too much commitment. Look trendy, yet chic, this summer with a freshly painted neon manicure.

 SHADE – CHINA GLAZE “YELLOW POLKA DOT BIKINI

4. Baby Pink

If you like to stick to more of a minimalist look, baby pink nails are perfect for you. Baby pink is the perfect shade for those who want a tiny pop of color, without doing anything too wild. We have seen this nail shade on trend for many years, and it doesn’t seem to be going anywhere – it’s a true classic!


SHADE – OPI BEYOND THE PALE PINK

 

5. French Manicured Nails

Speaking of classics, nothing gets more classic than the French manicure. Got a job interview this summer? This look is perfect. Have a prom to attend? Great. Going on a first date? Look no further. The French manicure is good for all events; it will give your nails a professional and neat look, while also giving you an appropriate nail look for a night out. Not to mention – this manicure will last you longer than any color because if it chips, it’s hardly noticeable. The French manicure truly can’t be beat.

 

 

 

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Uncategorized

Get Glam for Halloween With These Three Looks

Liza Lash for L'Oréal Paris. (PRNewsfoto/L'Oreal Paris)

Don’t be scared to get creative with your Halloween makeup look. Stand out from every witch and cat in the crowd with three of-the-moment makeup ideas – unicorn, mermaid, and galaxy girl. No (Halloween) tricks here – only treats in the form of simple, DIY makeup tricks for easily recreating the looks.

Uncover A Unicorn Look:

Liza Lash for L’Oréal Paris

STEP 1: Highlight. Swipe the L’Oréal Paris Infallible Galaxy Stick in Cosmic Pink across the length of the cheekbones, down the bridge of your nose, just above the cupid’s bow and a smidge on the jawline.

STEP 2: Create the unicorn lid. Coat lids with the lighter side of the L’Oréal Paris Infallible Paints Eye Shadow in Cool Ivory. Next, use the lighter end of the L’Oréal Paris Infallible Paints Eye Shadow in Shady Violet to add dimension to the crease. Gently blend the colors. Finish with a subtle highlight along the brow bone again using the light end of Cool Ivory.

STEP 3: Double-line the upper lash line. Draw a thin line across the lid with the L’Oréal Paris Infallible Paints Eyeliner in Black Party, then draw a thick line using the L’Oréal Paris Infallible Paints Eyeliner in Intrepid Teal right above it, flicking it out at the corner of your eye.

STEP 4: Top off the statement unicorn eye makeup look with a coat of L’Oréal Paris Voluminous Original Mascara in Black.

STEP 5: Finish by mixing the L’Oréal Paris Infallible Paints Lipcolor in Violet Twist and Lilac Lust together for a purple-hued unicorn-inspired lip.

Master A Mermaid Look

Stephanie Lee for L’Oréal Paris

STEP 1: Create the scales first. Press a pair of fishnet stockings onto the forehead and go over it with  L’Oréal Paris Infallible Galaxy Stick in Astro Blue and the L’Oréal Paris Infallible Paints Eye Shadow in Mint Detox. Do the same on cheeks.

STEP 2: Create the mermaid statement eye. Use blue shade from the L’Oréal Paris Infallible Paints Eye Shadow in BRB Blue to paint your lid. Then fill in the crease with the darker green shade followed by the gray side to highlight the brown bone and inner corner of the eye. Use the light green shade to add dimension to the under-eye along the lower lash line.

STEP 3: Add eyeliner. Line your upper lash line with the L’Oréal Paris Infallible Paints Eyeliner in Black Party and follow it up with a touch of Intrepid Teal.

STEP 4: Top it all off with a coat of t L’Oréal Paris Voluminous Original Mascara in Cobalt.

STEP 5: Finish with lipstick. Embrace ocean waves by applying L’Oréal Paris Infallible Paints Lipcolor in Navy Spy. Blot the L’Oréal Paris Infallible Paints Lipcolor in Domineering Teal in the center of lips for an ocean ombré.

Glow Like A Galaxy Girl

Liza Lash for L’Oréal Paris

STEP 1: Highlight, highlight, highlight. Swipe the L’Oréal Paris Infallible Galaxy Stick in Astro Blue anywhere that light would naturally hit. Think: your cheekbones, the bridge of your nose, the center of your chin, and a touch along your collarbones.

STEP 2: Apply lipstick. To add some serious allure to your galaxy makeup look, paint your pout with the L’Oréal Paris Infallible Paints Lipcolor in Lilac Lust.

STEP 3: Highlight your lips. Once your lipstick dries, highlight the center of your lips and your cupid’s bow with the L’Oréal Paris Infallible Galaxy Stick in Astro Blue.

Finish With a Pop of Hair Color: Add a pop of temporary color to hair using the new L’Oréal Paris Colorista Sprays. From rose gold and pastel blue to hot pink, the sprays offer instant hair color transformation to complement any Halloween look. Just spray and wash out once the night ends.

All products used for these Halloween makeup looks are available on their website, and mass, food and drug retailers nationwide.

Photos and guides courtesy of L’Oréal Paris