Categories
Dining

Q&A with Caroline Potter, OpenTable’s Chief Dining Officer

 

OpenTable’s Caroline Potter

Founded in 1998 by Chuck Templeton, OpenTable is how more than 20 million people book their dining reservations every month. Having come a long way since the company’s early days — when only establishments in San Francisco were served — OpenTable now provides reservations for around 40,000 restaurants, including locations in Canada, France, Germany, Japan, Mexico and the United Kingdom. Not only does this remain a free service to diners, but OpenTable also holds its own in providing users with rewards points, which they can redeem for Dining Rewards.

Last month, OpenTable released its “Best Places To Dine Like A Celebrity” list. Its New York selections included Balthazar, Catch, Emilio’s Ballato, Fowler & Wells, Le Coucou, The Polo Bar, Sant Ambroeus SoHo, The Spotted Pig, Upland, and Vandal. While those selections speak for themselves, Downtown wanted to learn more about OpenTable’s operations and had the pleasure of speaking with Caroline Potter, the company’s Chief Dining Officer. Caroline is not only full of great dining recommendations — herself being a trained chef — yet also wit.

For more on all things OpenTable, visit www.opentable.com.

You trained as a chef at Manhattan’s French Culinary Institute. Did you work at restaurants after that?

Caroline Potter: I actually worked at restaurants before that, most of my teen to adult life, on and off. My first job was as a busboy; I was the only girl on that team, so that’s what they called me! Over the course of the years, I did everything from bussing and serving to bartending and hostessing. At the French Culinary Institute, students had to spend time cooking at L’Ecole, the student-run restaurant, and it gave me great admiration and respect for the folks who work the back of the house.

How did you start/wind up with OpenTable?

CP: After graduating culinary school, I volunteered at the New York City Greenmarket, and I wound up helping with their newsletters. I met the then-editor of Edible Brooklyn and Edible Manhattan there, and I began writing for those publications. From there, a friend who worked in wine writing recommended me for this opportunity at OpenTable.

Had you ever heard of a “Chief Dining Officer” title before working with OpenTable?

CP: I had not. The title was coined by Shannon Stubo Brayton, who headed up the comms team at OpenTable at the time. She’s now the CMO at LinkedIn, so she remains as clever as ever.

Do you remember the first time you ever used OpenTable? And where you booked a reservation for?

CP: It was in 2003, but I can’t remember what restaurant it was at, as I had a different account back then with a different email associated with it, I believe! I’ll have to have someone on our support team look it up for me. (laughs)

What is a typical day for you like at OpenTable?

CP: I would love to say I spend my days dining out, but like most people, I spend a lot of time at my laptop — writing and/or editing blog content, selecting and sizing photos, answering emails, collaborating with our acquisition and engagement teams in San Francisco, and working with our social media specialist on social content for our channels, including social video, which has been really fun for us and the participating restaurants. We hear a lot from our restaurant partners and the OpenTable field team, and we work with them to support their needs, whether it be promoting a restaurant on Instagram, crafting tweets around an event, or featuring them on our blog.

What does it take for an establishment to sign with OpenTable? Is the company always seeking new establishments, or is there criteria to come onboard?

CP: Any restaurant can join OpenTable, and there are a variety of solutions available to them. For example, they can use GuestCenter, our guest and floor-management solution, or a simpler option, OpenTable Connect, which lists a restaurant on OpenTable.com.

https://www.youtube.com/watch?v=qxpbzE7K-fE

On average, how many meals out do you have per week? Or do you make an effort to cook more because of your industry?

CP: I love to cook, but I usually reserve that for the weekends. I prefer to dine out on weeknights as I find it’s a more chill experience and there’s a lot more availability. Tuesday is the new Saturday, as I like to say. Some weeks will be four nights, others one or two depending on my schedule — and how my skinny jeans are fitting.

OpenTable responsibilities aside, do you have a favorite restaurant in New York?

CP: My favorite restaurant in New York, and beyond, is Bâtard in Tribeca. Chef Markus Glocker and managing partner John Winterman have created this perfect “choose your own adventure” dining experience at incredible prices — you can do two, three, four or more courses. The food is elegant, accessible, and sublimely-delicious. I’m obsessed with their English pie, but, honestly, everything is so flavorful and balanced – and beautiful, from the duck to the pastas to that now-iconic octopus pastrami. I honestly never really understood the appeal of schnitzel until I had Chef Glocker’s. It’s a revelation of juicy goodness. Winterman will build you a killer cheese plate, too. Meaghan Levy mixes a perfect martini, and wine director Jason Jacobeit will introduce you to the magic of Burgundy wines at a price that won’t break the bank. And the atmosphere is ideal — buzzy, flattering lighting, unfussy. It’s the place to go to have a great time any time, so don’t be surprised to find me there a LOT!

https://www.youtube.com/watch?v=5JV_hzOdoSU

Any upcoming events or promotions coming up for OpenTable?

CP: At OpenTable, we’re proud to partner with No Kid Hungry to help end childhood hunger in America and it’s Taste Of The Nation season. The San Francisco event took place recently, and there are a bunch coming up in cities around the nation, including New York on Apr. 24. It’s a wonderful way to help support a truly worthy cause.

Is there something you wish more people knew about OpenTable?

CP: OpenTable is a great restaurant discovery tool. If you ever find yourself in a neighborhood or city — or country — you’re not familiar with, pop open the app and let it show you delicious options that are right around you. You can read verified reviews from diners who have actually dined at the restaurants they’ve reviewed, see menus, and more. So even if you’re feeling lost, we can help you find your next great meal.

When not busy with OpenTable, how do you like to spend your free time?

CP: Dining, drinking vodka martinis, gardening, sailing, and hanging with my dogs and my husband.

https://www.youtube.com/watch?v=sCALDdYMq1g

Any upcoming articles in the works?

CP: Look out for them at http://blog.opentable.com.

Finally, Caroline, any last words for the kids?

CP: In our eating for the Insta society, I like to remind diners to revisit their favorites. Restaurants operate on narrow profit margins — Manhattan restaurants in particular, thanks to skyrocketing commercial rents — and they depend on regular customers to stay in business. There’s nothing sadder than seeing a beloved eatery shutter only to have a chain retail store or bank take its place. Restaurants help create the character and community of a neighborhood. Support them with repeat business.

https://www.youtube.com/watch?v=iEVuWog6hO4

Categories
Dining Lifestyle

3 Restaurants With Great Wine & Sustainable Fare For Earth Day

Wines at Faun

With Earth Day coming up this Sunday, Apr. 22, many New Yorkers will be reminded of the need to incorporate more sustainable concepts into their everyday living. Fortunately, New York has many options that are both fun and environmentally-sound, making it easy to go green.

Downtown had the pleasure of speaking with four people who have great food and wine offerings for Earth Day and beyond:

  • Faun owner David Stockwell
  • Faun wine director Bill Fitch
  • Racines NY owner and wine director Arnaud Tronche
  • River Coyote owner Jay Nir

    River Coyote’s Jay Nir

    How would you describe your restaurant to someone who hasn’t yet experienced it?

    David Stockwell, Faun: The faun is a mischievous mythical Roman pleasure-seeker of the wild, and that speaks to our approach with the menu and really the entire guest experience. The garden is a constant focal point, overflowing with flowers and fruits, it defines the atmosphere while providing hyper-local, seasonal components to our Italian-inflected dishes. A second course of house-made pasta will anchor your dining experience at Faun, but we recommend starting on the playful side with a round of shareable starters, and finishing with a soul-satisfying slow-cooked meaty main dish.

    Arnaud Tronche, Racines NY: Serious food, serious wine, casual atmosphere. French food with a Provencal touch, extensive wine list focusing on organic, biodynamic and natural wines.

    Jay Nir, River Coyote: There’s no place like it, and the experience is everything, as the casual atmosphere of a coffee bar combined with the elegance of a wine bar is a charming atmosphere to experience. But one way to describe it would be a uniquely approachable, all-day wine and coffee bar, with a high standard of quality in every detail, offering 16 consciously curated red & white wines on tap, along with a truly-exceptional coffee program, and a menu of shareable plates from the kitchen. Deeper than all that, River Coyote is a place where everyone feels welcome and at home. We’ve been called a “gathering hall,” as different people come in at various times of the day for different reasons, yet are all present together in the same space. Come alone, with a friend, to meet friends, to make new friends, for the best coffee, for fresh wine, for hot food…There are so many reasons to come by anytime, without having to spend too much time planning and instead just being in the moment and doing what you feel.

    How did you go about creating an earth friendly wine program?

    Bill Fitch, Faun: Decades of working with the world’s wines has led me to the conclusion that sustainably-farmed, organic or biodynamic grape vines produce better grape juice for the yeast to turn into wine. It isn’t just for the crucial ethical issues that one prefers such wines. It should go without saying that all possible efforts should be made to preserve the biodiversity and natural heritage of the one single planet we know with life on it; it is also crucial to preserve the integrity of the very notion of wine, ontologically and aesthetically. When you know that the wine you are drinking has submitted itself to the vicissitudes of climactic contingency, courageously faced what nature offers without the cosmetic surgery, the nip and tuck of the vast array of chemical additives and hi-tech subtractions and polishes, then the context of our subjective enjoyment of the beauty of wine can remain unpolluted.
    There is no such thing as “natural” wine. Viticulture is mostly a monoculture of artificial selection. Feeding your poodle organic dog food does not make it a “natural” dog, but I think if we can resist the excesses of artificiality, in the vineyard and in the cellar, not only will the planet be better off, but so will our sense of taste.

    Racines NY’s Arnaud Tronche / Photo: Cassandra Giraldo

    Arnaud Tronche, Racines NY: The wine list was not created to follow a trend or hype. It is what we love and what we believe in. And organic, biodynamic and natural wines are the wines we love. They show more purity than others. And on top of that, people behind those wines care about the earth, now and for the next generation. No pesticides, insecticides, no chemicals are used — if they have to be used, it’s a minimal dose.

    Jay Nir, River Coyote: I was looking for the best way to offer quality wine by the glass for my guests, and wine on tap is exactly that, while also being environmentally sustainable. One reusable keg eliminates the use of 3,000 bottles, corks, closures, foil, labels, boxes and packaging over its lifetime. Kegs also lessen the transported wines’ weight, which has a large impact on the transportation industry’s carbon emissions. Wine bars serving wine by the glass from bottles have an incredible propensity for waste and inconsistency. Once a bottle of wine is opened, there is a short window to how long the wine can be served before needing to discard it, since oxygen quickly ruins wine. Wine on tap solves this by running nitrous into the keg to keep all oxygen out, so the last glass from a keg is as fresh as the first glass. Wine on tap also minimizes waste.

    Do you have a favorite wine region? Is there anything new that really excites you?

    Bill Fitch, Faun: It is difficult to pick one region. Middle Europe is certainly up there, as well as Austria, Moravia, and Slovakia. The warming planet has made it easier to ripen pinot noir in places like Switzerland and Germany. As bittersweet as it is, I have been very curious about the pinots and other reds from these traditionally white wine dominant regions.

    Arnaud Tronche, Racines NY: I don’t have a favorite region, it really depends on my mood, the food I’m going to eat, the people I’m drinking with. But I definitely prefer old world wines and French especially. In terms of a new region, I love Corsica. Any new/old vignerons crafting amazing wines with many of them working with biodynamic practices and natural — no sulfur.

    Jay Nir, River Coyote: As I explore more wines to continue identifying and offering the best wine available, my appreciation for certain regions is always changing. For some time I’ve been in love with Willamette Valley, Oregon for its Pinot Noir, but more recently I’ve been impressed with the variety of biodynamic options coming from Italy, and now I’m looking forward to the previously-inaccessible French options that are just now becoming available on tap.

    Faun owners David Stockwell & Carla Swickerath

    What are some other ways that you try to be environmentally-conscious?

    David Stockwell, Faun: Sustainability is a constant goal. Here are a few of the choices we’ve made in its service: Sourcing seasonal product as locally as possible. We buy from a long list of local farms and fisheries, as well as sourcing what we can from our very own on-site garden. We compost as many of our kitchen scraps as possible for the garden, keeping a few thousand pounds each year of refuse out of landfills. We installed a filtration system to fill our own still and sparkling water bottles in house – negating the need to continuously transport glass bottles to and from Faun. We built out the interior and patio areas with re-used elements from Build It Green, a local company that salvages and re-sells building materials.

    Arnaud Tronche, Racines NY: We decided to make our own sparkling water so that we don’t have to order bottled water every day. Same thing with still water. We’re using a purifying system and don’t ever order bottles of water. We also limit the amount of paper — menus, wine list — we print every day. You would be shocked at how much paper you can just waste if you don’t pay attention to it. We are also recycling everyday; paper, glass, cans…

    Jay Nir, River Coyote: River Coyote represents quality, passion and consciousness. We’ve gone above and beyond to properly-represent these values in our build-out, service and products. Not only no bottled water, but no bottled anything. It’s not just the wine that’s strictly on tap, the beer, cider, organic kombucha, cold brew, nitro cold brew, carbonated water and drinking water are all on tap as well. We also work closely with NobleTree Coffee, who has spent the past few years working the coffee farms they own in Brazil to understand how they can create sustainable practices to ensure the longevity of the environment. We reused a lot of materials in the buildout of the place. The marble window-counter is repurposed from the old bar that was here prior to our rebuilding the place, the communal tables are made of reclaimed wood, and more of the buildout was done with reused or repurposed elements such as the dining table-tops, the shelves, even the wood wine-barrel that holds our brass wine taps. Our lighting looks vintage but we actually have LED Lighting throughout the bar, and installed XLERATOReco hand-dryers to both minimize electrical usage and remove the use of hand drying towels. We choose organic wherever we can, with organic kombucha, selection of organic teas from Rishi, even our Housemade Vanilla Syrup and Raaka Chocolate for our Vegan Chocolate Ganache are all organic. One of the only bottles we have is for the all natural local milk we get from Battenkill Valley for our espresso with steamed milk. I actually looked extensively into getting our milk on tap to cut out milk bottles as well, but the technology is still improving and not yet at the standards we demand of quality, so we have milk bottles.

    Racines NY / Photo: Cassandra Giraldo

    Earth Day aside, what is coming up for your establishment?

    Arnaud Tronche, Racines NY: Lunch is around the corner. We have many winemakers events as well as wine dinners throughout the year. We are starting Tuesday night flights on Apr. 25 with new arrivals from Rhone. On May 9 we have an incredible dinner with a vertical tasting of André Beaufort Champagnes. And of course, with spring here, we have exciting new items coming up on the menu.

    Jay Nir, River Coyote: We are in the process of expanding our kitchen hours to offer food from early ’till late every day, so that we can do an even better job at blurring the lines as a place you can come any time of day.

    When not busy with work, how do you like to spend your free time?

    David Stockwell, Faun: “Free time” is a foreign concept to me right now, but I dream of surfing once again on a regular basis. It doesn’t need to be Costa Rica, I’d take the Rockaways — anything! But I am lucky and eternally grateful for the small but regular bits of time I get — mostly eating breakfast — with my daughter Ramona and “wife” Carla.

    Bill Fitch, Faun: I enjoy reading, writing, hiking, biking, swimming. Luxuriating in as naturally wild a place as I can find. Stargazing.

    Arnaud Tronche, Racines NY: I don’t have a lot of free time but I try to spend as much time as possible with my family or playing ice hockey.

    Jay Nir, River Coyote: Walking around the Lower East Side, feeling at one with the city, interacting with strangers, spending time with family, taking inspiration from the art — both street and indoors — listening to all the sounds, appreciating the complexity & beauty of it all, taking it in.

    River Coyote wine pouring / Photo: Michael Tulipan

    Other than your own spot, do you have a favorite restaurant in Manhattan?

    David Stockwell, Faun: I’m a big fan of Ivan Ramen.

    Bill Fitch, Faun: If someone else is buying, Le Coucou. If I am cast upon my own resources, I would say Amali in Midtown, where Dan Ross-Leutwyler is the chef. I would follow him anywhere.

    Arnaud Tronche, Racines NY: Rouge Tomate, Rebelle, Marta, The Modern, to name a few.

    Jay Nir, River Coyote: We are already blessed to be in Manhattan, even more so to be on Ludlow at Rivington surrounded by so many fantastic places. Immediately around us are a dozen places where I have special memories and have a personal connection to. So I’d have to say my favorite restaurants are my neighbors.

    Finally, any last words for the kids?

    David Stockwell, Faun: If you’re an architect — with a job — and are thinking about quitting to open a restaurant…well hell, go ahead and do it! You’ll be poor and stressed out, but somehow, something about life will be better.

    Arnaud Tronche, Racines NY: You have to lead by example especially with kids. Show them what to do on Earth Day and every day after that. You should also take them to restaurants! My six-year old daughter comes once a week to Racines and discover new flavors all the time. Yes, we are kid-friendly at Racines!

    Jay Nir, River Coyote: For the kids…Enjoy the present moment, while looking forward to the future. Live consciously. Do what you love. Be happy now.

    https://www.youtube.com/watch?v=ruTtc8g6_uY

  • Categories
    Business Culture Entertainment NYC

    Cristina Alesci on her new CNN series “The American Dream: New York,” life as a journalist, Downtown Manhattan & more

    Cristina Alesci
    Cristina Alesci

    A lifelong New Yorker, Cristina Alesci is an award-winning television and digital correspondent. Even before joining the CNN team in 2014, she had interviewed countless business leaders and tastemakers as a correspondent for Bloomberg. Facebook’s IPO, Dell’s takeover battle, and Gwyneth Paltrow’s “common woman” interview are among the stories that have helped make Cristina one of the go-to New York journalists for breaking stories.

    As hosted by Cristina, The American Dream: New York will be premiering on CNN’s digital platforms on Monday, Feb. 13. The American Dream is a multi-part documentary series exploring how living in New York during the first half of the 20th century inspired some of New York’s most successful residents. Interviewees include J. Crew CEO Mickey Drexler, Xerox CEO Ursula Burns, former Federal Reserve Chairman Alan Greenspan, hip-hop legend Russell Simmons, and Starbucks CEO Howard Schultz. The series will also be showing on CNN International shortly after its Feb. 13 premiere.

    Downtown spoke with Cristina about The American Dream, daily living as a journalist, and what keeps her based in New York all these years later. She can be followed on both Twitter and Instagram.

    Do you yourself have a definition of what the “American Dream” is?

    Cristina Alesci: Now more than ever, I believe the American Dream is hope. At its core, the American Dream is having the freedom to achieve success as you define it, regardless of where you’re born and who your parents are. While government programs and policies can nurture an environment of possibility, the individual needs ambition, resilience and a decent amount of luck. It’s a struggle and it’s not easy. The American Dream is an ideal we should all aspire to achieve and preserve for future generations.

    Where did the idea for this series come from?

    CA: My family and New York, two of my favorite things. My parents and grandparents inspired it in large part. Like many others in this country, they emigrated to the U.S., in their case from Italy. To me, they embody the spirit of the American Dream, unrelenting hard work and hope. My mother arrived when she was 12 years old and had to learn a new language, a different culture and how to take care of herself in some very tough neighborhoods. The same with my father, who eventually started a successful small business. I’m in awe of what they’ve been able to achieve. Also, New York was a breeding ground for their dreams and so many others who found success in this country. I wanted to understand it, document it and share it so it can inspire others.

    Do you have a favorite moment or interview from the upcoming series?

    CA: I have many, actually, but as a woman covering corporate America eight years was struck by Xerox CEO Ursula Burns‘ observation that despite all the advances women have made in business over the last few decades, men still seem to have the advantage. She made a point about how women sometimes may overlook picking a kind of partner who will help them share the burdens of their personal and family lives.

    Who was the first person you ever interviewed?

    CA: My younger sister Laura, I was eight. My parents had just bought a video camera and my first thought was, “I want to do an interview for the news.” I actually watched the video over Christmas for the first time in years, and it was a lot different than I remembered. It was more like an interrogation.

    What about the first celebrity?

    CA: Gwyneth Paltrow. It made some headlines…

    You’ve interviewed a lot of big names, but are there people that you’re still hoping to talk with?

    CA: The bold-faced names often don’t lead to the most riveting stories. Jimmy Breslin likes to say that the more compelling stories are found in the losing team’s locker room. One of the biggest stories of Breslin’s career, which is still taught in journalism school, was a column he wrote following President Kennedy’s assassination, where he interviewed the gravediggers who would be burying the President. I firmly believe the best way to report on something is by looking in the less obvious places.

    Rumor has it that you wanted to pursue a career with the FBI before getting into journalism. What was it that drew you to the FBI?

    CA: The rumor mill was right! I was always drawn to the idea of public service. At the time, it seemed like the best way for me to make a difference in the world. Also, Agent Alesci seemed to have a nice ring to it…but I had no poker face, so I wouldn’t have been very good at undercover work.

    Have you been able to interview anyone from the FBI?

    CA: Not on the record.

    You helped break the story on Facebook’s initial public offering. Movies usually show a reporter getting a call in the middle of the night from an anonymous source. How does breaking stories usually come to you?

    CA: I do get a lot of late-night calls but breaking a story is rarely that easy. It’s always the product of shoe leather. That, and not taking “no” for an answer—even if you’ve heard it a dozen times. But it can be a lot of fun.

    I had a two-year rivalry with another reporter at a major financial newspaper. We were always trying to one up each other on breaking financial news. One time, after a week-long vacation, I scooped him on three stories my first day back. He e-mailed that night and begged me to go back to the beach.

    What is a typical day like for you as a reporter? How much of the day is actually spent reporting or writing?

    CA: A typical day is five hours of sleep, one hour of eating, one hour in the gym and the rest spent reporting and writing. How much is reporting versus writing changes from one day to the next, but I do both every day.

    CNN series aside, what else is coming up for you?

    CA: I’m focused on the nexus of money and politics, and its impact throughout the country. I believe it’s more important than ever to ensure the public understands that relationship.

    You’re a CUNY graduate. What is it that keeps you based in New York?

    CA: That seems like a trick question! I was born in Brooklyn, raised in Queens and now that I live downtown, I can’t imagine myself living in too many other places.

    When not busy with your career, how do you like to spend your free time?

    CA: With my family. I have four younger siblings; three sisters and a brother. My husband and I love cooking big meals and having everyone over for dinner — I’m Italian, after all.

    Do you have a favorite restaurant in New York?

    CA: It’s hard to have one favorite restaurant in New York. I have my top ten, but it’s always changing. Right now I really like Café Altro Paradiso, Via Carota and Le Coucou. I don’t have time for brunch, but for a simple breakfast on a Sunday, I love hitting the Greek bakery Pi in Soho.

    Do you have tickets to any upcoming concerts or events?

    CA: My husband just told me he got us tickets to see the Natasha, Pierre and The Great Comet [Of 1812]. He always makes sure there’s a frosted side to my mini-wheat.

    Finally, Cristina, any last words for the kids?

    CA: Read as if your life depends on it, because it does. And question everything.