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Keeping It Real with Joanna Vargas

From her sprawling, 14,000-square-foot luxury day spa, on New York City’s Fifth Avenue, the beloved aesthetician to the superstars is definitely glowing a little brighter lately.

Joanna Vargas NYC Salon

Joanna Vargas stands tall at five-foot-ten—well, at least that’s what she projects, even though she’s only five-five. “You know, I always did have tall thoughts,” giggles Vargas, who has remained true to her roots and to her craft for 20 years and counting. There’s a reason why her clients, both famous and not, are so dedicated to her, so this is where I shamelessly name-drop those she beautified for the 71st Met Gala: Rachel Brosnahan, Julienne Moore, Lili Reinhart, Natasha Lyonne, Tessa Thompson, Chloë Moretz, Hailee Steinfeld, Riley Keough, Mindy Kaling, Constance Wu, and Ruth Negga.

Joanna Vargas NYC Salon

While I was lucky enough to be receiving one of her ultimate facials, like a star, we went down memory lane, because I wanted to know how it all began. It turns out, Vargas was on a “winding road,” eventually landing in New York and becoming a fashion photographer. But being as shy as she is, she quickly realized that the profession might not be right for her (although she still loves it, her spa filled with beautiful images and portraits).

Joanna Vargas NYC Salon

She decided to go to beauty school, thinking she might become a makeup artist and still be a part of the image-making process and artistry of it all—and that was the “ah-ha” moment. “Wait, people get paid to do this?” she recalls. “I just loved taking care of someone’s face, beautifying them while I had their faces in my hands.” It made sense to her because her grandmother, a total beauty lover, had a significant influence on the young Joanna. “When I was little, I always asked for beauty products. When it comes to presents—creams, bubble baths, perfumes, you name it—I asked for it.” Then 20 years later, voilà!

Joanna Vargas NYC Salon

Her new spa is stunning and expansive, housing 13 treatment rooms and 4 additional rooms with her patented LED RevitaLight Bed. The space boasts super high, 15-foot ceilings, an airy vibe with dreamy poured resin floors reflecting, and large arched windows. The feeling is plush, and everything is blanketed by her signature color: pale-blush-pink. When you walk in, there’s a neon sign by the waiting area that reads “#GlowBrighter,” which is the absolute goal. “Out of everyone in my family, my grandmother would have loved it here the most,” shares Vargas, who completely loves what she does, which includes creating her very own skin-care line— “one of the hardest things I’ve ever done, but I love it, I love the science behind it, and I’m really a science girl.” Yes, Vargas is always researching and experimenting with how to use a specific combination of treatments that are tailor-made for individuals, for maximum effect. For me, she designed the following facial.

Joanna Vargas NYC Salon

After exfoliation, a medical-grade collagen mask was applied. She uses different types of collagen, depending on what is happening on a particular skin, and my mask was infused with hyaluronic acid with a super-healing-and-hydrating epidermal growth factor that was perfect for rejuvenating the skin. A molding mask was then set atop, keeping the cover super-active, followed by micro-current, which increased lymphatic drainage, added stimulation, tightened of the muscles, and boosted collagen production by five to six percent. The result? A clear “wow” factor, as you can see on my Instagram at @sunheebeauty.

Joanna Vargas NYC Salon

“I have a client, one of the top female financial analysts in her field, and after her fourth or fifth facial, she says to me, ‘Joanna, I don’t feel invisible anymore,’” Vargas recalls. “And it’s moments like that that make me want to do a million more facials!” And I can assure you, you’ll be going back often, not only for her addicting facials but to lay on her LED RevitaLight Bed, which I mentioned earlier. She debuted this new, even more effective model last November when she opened her Fifth Avenue retreat (with the help of her beloved husband and CEO, Cesar Vargas, who is clearly the bedrock of her glorious enterprise).

Joanna Vargas NYC Salon

The patent on this genius bed may have taken years to get, but it’s no wonder, because of its incredible sophistication. Joanna cleverly engineered this LED in the form of a full-coverage bed designed to address different body zones, from cellulite on the butt to anti-aging on the face, and a $150 session will do the trick in just 20 minutes. (Full disclosure: you will find me on that bed once a week from now on!) And for the über-wealthy with second homes around the globe, this incredibly enticing bed—made in the U.S.A.—can be purchased, with white glove delivery, naturally. And the cost? Go for a visit and inquire, ‘cause a girl can dream. If not, don’t worry, he has the bed at her L.A. location as well, the coveted Sunset Tower spa retreat, so you can breathe a sigh of relief.

Joanna Vargas NYC Salon

What’s more, Joanna launched her Lymphatic Drainage Full Body Massage for awards-season this year, as well as the Body Booster add-on treatment, which employs air-compression boots to assist with lymphatic drainage and to de-puff from head to toe. Can you say, “Sign me up?” And there’s always her stellar skin-care line which she puts her whole heart into. Her latests from @JVSkincare are the energizing, green-tea Ritual Bar soap; the Ritual Brush, a natural-bristle dry tool; and the Glow to Go Mask Set, which includes sheet masks for the face and eye areas to address all skin concerns.

The maintenance measure for her movie-star clients is simple. “In between films, they come often and do a lot of treatments (including her signature facials like Supernova, Triple Crown, and Forever, as her spa offers 23 different treatments with 30 aestheticians in-house). Since they are gone for months on location, they have that boost to rely on and are holding together nicely,” Vargas explains. “Like everything in life, it’s about keeping up the regimen and maintaining, to bring out the best in you.” And when it comes to her work ethic? “Success won’t find you unless you make an authentic go of it.” Amen to that.

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Business

Joanna Vargas Salon and Skincare Collection Founder Joanna Vargas Talks To Downtown

JVargas_Group

An esthetician for nearly two decades, Joanna Vargas is an internationally-recognized skin care guru and one of the top celebrity facialists in New York City. She has treated countless supermodels and celebrities, having come a long way from her first job as an esthetician at Tribeca’s Ula Day Spa. Now, beyond her private clients, Joanna has the Joanna Vargas Skin Care salons in New York and Los Angeles and a line of retail-sold products.

Joanna spoke to Downtown about her thriving business, how everyday people can take better care of their skin, and what else is coming up for her. Her blog, products, salon info and much more can be found at www.joannavargas.com.

Joanna Vargas / Photo: Roderick
Joanna Vargas / Photo: Roderick

How did Jessica Alba find out about your brand?

Joanna Vargas: She came in for a facial. We have mutual friends and her Honor Beauty team are clients of the salon.

What do you feel is the first step someone should take towards having healthy, great-looking skin?

JV: The first step in having great skin is realizing that skin is just a window for what is going on in the body. If you can’t digest something, it comes out in the skin. If you don’t sleep or do anything that compromises your health, your skin will reflect that. I always recommend the basics to start: wash your face before bed, wear sunscreen and a great healthy diet.

You have been a New York State Licensed Esthetician for 17 years with clients all over the world. How did you decide to make your own products? Was there a particular event that inspired you to become an entrepreneur?

JV: I think the birth of my son was my defining moment. Becoming a mom made me so conscious of what I was doing and how I was doing it. I wanted to only use products that were healthy for him to be around and I wanted to be able to create a life that I would be proud to show him. Being a mom who is satisfied and engaged in a career, friends AND my kids I think is the best example I can be for them both.

Where are most of your clients? Do you find specific parts of the world more receptive to facial treatments?

JV: Well, I do have clients that come from all over the world to see me. New Yorkers are used to this town being the meeting point for so many different types of people. Obviously most of my clients live in New York, since I’m based here, but I have a ton of clients in Los Angeles as well. I think people are so much more health-conscious globally now more than ever, so we find that clients share that similarity no matter where they are from.

What makes your masks different from similar face mask products?

JV: I’m an esthetician — I have been doing facials for thousands and thousands of hours. My perspective comes from sitting in that chair. I think I know more about skin and ingredients than most people for that reason. It also makes me focused on results more than anything. My face masks are popular because you can SEE a difference in your skin. It’s that simple.

Where are the masks made?

JV: I have a manufacturer in Asia. The woman who runs it is actually a friend and that’s how we came to do business together. She and I have a mutual obsession with excellence and she takes care of my brand with that in mind.

Your namesake salon is on Fifth Avenue. Does all of your work and planning happen in Manhattan?

JV: That’s right. I think most people are kind of shocked to see me here every day. I think some clients of my girls assume I’m off somewhere, but I’m here daily doing facials in the AM and meetings in the afternoon.

What else is coming up for you and your brand? Any plans for a book?

JV: A book is in the works, yes. Ever since I started my blog 10 years ago, I knew I would one day write a book. Time is a commodity for me so it hasn’t quite happened, but now that I have incredible women running the New York City salon and Los Angeles is open, I have more time to devote to it. We also plan on expanding the skincare line very soon with some exciting products. I can’t wait to share them with everyone!

When not busy with work, how do you like to spend your free time?

JV: My free time is spent with my kids, for the most part. We travel a lot. I also love to read. I feel like that enhances my own creativity a lot. I love to draw. Additionally, my daughter and I are learning to play piano together. My son just got certified in scuba this spring, so that is my next project.

Do you have a favorite restaurant in New York?

JV: For lunch everyday I like Juice Generation. It’s right by my office and I love the Supa Dupa Green Juice for my skin! Also, EN Japanese Brasserie restaurant downtown. It’s beautiful inside and the food is spectacular!

Finally, Joanna, any last words for the kids?

JV: Life is a winding road — try to enjoy the ride!