Iceland – Downtown Magazine

Downtown had the pleasure of interviewing Guitar Mash’s musical director Mark Stewart to preview last year’s event at City Winery. After hearing how well the event did, and that the 5th Annual edition of Guitar Mash was booked for a Dec. 11 return to City Winery, it was obvious that another feature had to be done by Downtown.

Taking place from 12:00 PM to 3:30 PM, this year’s lineup not only features Mark, but also singer/songwriter Dar Williams, newgrass pioneer Sam Bush, blues master Bill Sims Jr., singer/songwriter (and Sting backing musician) Jo Lawry, Steely Dan sideman Jon Herington, singer/songwriter Joseph Arthur, and the voice of the Tunisian revolution, Emel. Prior Guitar Mash events have featured the likes of Kaki King, The Roots’ “Captain” Kirk Douglas, Wilco’s Nels Cline, Living Colour’s Vernon Reid, and The Patti Smith Band’s Lenny Kaye.

Q&A with conducted with the aforementioned Mark Stewart, Jo Lawry, Emel, and event producer Rebecca Weller over e-mail, as arranged by GreenHouse Publicity’s John Seroff. Tickets to “The Best Concert You Ever Headlined” can be purchased through Eventbrite, while more info on Guitar Mash itself can be found at www.guitarmash.com.

How did you get involved with Guitar Mash?

Jo Lawry: I was invited by the wonderful Mark Stewart, who I met when we toured together with Sting and Paul Simon.

Emel: They got in touch with me about two months ago, I think. I hadn’t heard of such a thing before. It sounded funny to me at first to be performing while people will be jamming, but it’s just wonderful. I think it’s a very cool concept.

What is your favorite part of working with Guitar Mash?

Mark Stewart: Everyone playing and singing together.

Rebecca Weller: Ear to ear smiles. Great songs are irresistible. And I LOVE when someone who came without a guitar one year, comes back the next with an instrument in hand.

Jo Lawry: Well, I can’t say for sure yet, as it’s my first time! But the house band is mostly made up of guys I know and love, like David Cossin and Rob Schwimmer, so I’m really looking forward to playing with them again. And Mark Stewart is able to turn anything into a magical party!

Emel: Interacting with people. We never connect enough with each other, the musicians as well as the crowd and with the live-streaming people from all over the world!

What else is coming up for you besides Guitar Mash?

Mark Stewart: Solo show at the Old Stone House in Brooklyn this Thursday. Recording sessions with Meredith Monk and Bang On A Can just after the Mash.

Rebecca Weller: The Women’s March On Washington — I’ll be bringing song sheets for the bus.

Jo Lawry: I’m currently deep in the thick of making my third solo album, and I’m running a PledgeMusic campaign for that, which is super-fun, and is giving me a chance to engage a lot more with my audience. I’m also going to flee the New York winter in a few weeks for my homeland of Australia, to enjoy the summer there, to hang out with my awesome family and do a few shows.

Emel: I will be releasing my new album Ensen on Partisan Records on Feb. 24. An album with very modern sound experimentations, marrying berber and north african inspirations and percussions with electronic and cinematic soundscapes. I co-produced it with four different collaborators, such as Iceland’s Valgeir Siguròsson. The release party will be held on the release day at Joe’s Pub and a U.S. tour will start in May.

When not busy with music, how do you like to spend your free time?

Mark Stewart: Walking and digging — what is actually going on? Swimming, too.

Rebecca Weller: I love to watch my 11-year old daughter play basketball — Greenwich Village Girls League!

Jo Lawry: We just adopted some stray kittens, so they are providing a huge distraction from all the musical and non-musical things that I should be doing! Also, I have my own backyard for the first time in my life, so I am getting way into gardening. Also, I like to needlepoint. Yes, I am aware of how much like a grandma those last two make me sound.

Emel: Discovering great visual art, whether in real galleries or on Instagram. Watching independent movies — I saw an excellent one recently, two trains running about the parallel of great blues musicians stories and the black rights movements in the 60’s.

Do you have a favorite restaurant in New York?

Mark Stewart: Our kitchen. My wife Karen and I love to cook.

Rebecca Weller: Momofuku Ssäm Bar.

Jo Lawry: Supper in the East Village is an old favorite of mine, and in my Brooklyn neighborhood of Bedford-Stuyvesant, I love Saraghina.

Emel: Hot Jalapeño, a great Mexican spot in Harlem where the food the music and the service are good, which is a real rarity in New York!

Finally, any last words for the kids?

Mark Stewart: Play and sing music with your buddies. It’s cool. Then make a meal together. Just as cool.

Rebecca Weller: Well, as a mom, I tell my kids to PLAY MUSIC like other people tell their kids to EAT VEGETABLES. I don’t care what instrument, I don’t care what kind of music, just play something. And listening is really important. Listen to all kinds of music, even if you think you’re going to hate it. If we only ate Italian food all the time, think of what we’d be missing out on!

Jo Lawry: Don’t be afraid to look or sound stupid! Here’s a dirty little secret: I only started playing guitar at age 33! To be honest, I’m still pretty scared every time I have to play it in public, but facing those fears is so worth it for the things I learn each time. Keep at it!

Emel: Believe as much as you can in yourself, in your power, in your ideas, in who you are. It might sound easy, but I think that’s where it all starts and that’s what events, people, and societies try to steal away from you all along the way.

H2O+ Beauty is a leading brand of premium, water-based skincare products. A subsidiary of the Tokyo-based Pola Orbis Holdings — one of the world’s leading beauty companies — H2O+ recently rebranded itself with new performance-based product lines being the end result. The look of H2O+ products may have also changed, but the quality of H2O+ remains consistent.

Prior to joining the H2O+ Beauty team, Chairman and CEO Joy Chen was the CEO of Yes, To, Inc. Before that she was a Vice President and General Manager with Clorox as part of a 17-year tenure. Aside from these major corporate titles, the San Francisco resident has been active in the non-profit world, sitting on the board of Junior Achievement and working with the Network of Executive Women. In turn, it is not surprising that Joy — who holds an M.B.A. from Harvard University — was awarded Most Admired CEO of the Year in 2012 and Most Influential Woman in the San Francisco Bay Area in 2013 and 2014.

Downtown caught up with Joy about H2O+’s recent rebranding and plenty more. More info on Joy and the brand can be found at www.h2oplus.com.

Joy Chen of H2O+

How did you first become involved with H2O+ Beauty? Was it related to your work with Yes To, Inc.?

JC: I like to work on businesses with a great deal of potential. I found that to be true about H2O+ Beauty and Yes To. What is very special about H2O+ is its strong history and I am super-excited about the brand’s potential for growth behind our recent brand relaunch.

Do you have a favorite product from H2O+ Beauty?

JC: My go-to is always the H2O+ Oasis Hydrating Treatment, which I put on every few hours to keep my skin hydrated when traveling.

What makes H2O+ Beauty different from other brands?

JC: We did some brand soul-searching last year and realized we were really ripe for change. There were a few areas that led us to this realization…

Our Customer: She is extremely savvy with access to so much product information. We started by listening to her, and it pushed us to think and take action on how to better serve her by being more and results-driven.

Our Brand Spirit: We were founded by a young woman who wanted to do things differently in the beauty space, so she dove in and started her own company. Encouraging our customer to define beauty on her own terms, and working with members of our community to realize their power, are values we hold near and dear as a company.

Product: We wanted to streamline our product lines to maximize efficacy and go back to basics with performance-based formulas that leverage the infinite advantages of our planet’s most basic compound without all those unnecessary additives.

What’s coming up for H2O+ in the near-future? Any partnerships? New product lines?

JC: We have some exciting new launches coming out in January 2017 — new product innovation and we are additionally venturing into different categories all together…focusing on some of the trends that we anticipate being big in the future.

As a subsidiary of the Japan-based, Pola Orbis Holdings Inc., how much of H2O+’s branding and direction comes from Japan?

JC: Pola Orbis provides resources and best practices when we asked. However, they have been very hands-off on the H2O+ branding and direction given our team’s extensive experience.

Do you have a professional accomplishment you’re most proud of?

JC: I am extremely proud of the businesses that I have grown and turned around, and all the awards we have won together. But my proudest accomplishment is when I make an impact upon someone’s future. I always ensure that for every business I work on, there is a social mission.

For H2O+, we have a Making Waves Initiative, where we as a team contribute time and money to help underserved women to accelerate their careers through better education. Finally, I make it my personal platform to increase diversity on my teams. I was fortunate enough to work on diverse teams where we are able to deliver breakthrough results. Every team I have built since then had great diversity in gender, ethnicity and experience.

Do you remember the first time you saw H2O+ products in a New York store?

JC: Yes! I remember the cool looking water images, and I was drawn to the store. I remember loving the body products and of course the oasis hydrating treatment!

When not busy with H2O+ or your causes of choice, how do you like to spend your free time?

JC: For fun, my husband and I love adventure travel. On our list this year is Iceland and Madagascar. We have been to over 75 countries. When I have time on the weekends, I always turn to a nice long walk around the city of San Francisco. Usually a seven-mile walk, which includes several San Francisco hills, and my favorite is Coit Tower.

When in New York on business, do you have a favorite restaurant in New York?

JC: There are so many great restaurants, but my absolute favorite is Brooklyn Fare. My favorite meeting place is the Library at the Nomad Hotel.

Finally, Joy, any last words for the readers?

JC: I am really excited about H2O+’s future. But what really makes this journey memorable for me is the extremely-talented and incredible team I get to work with everyday. None of this is possible without them.