Tag: how to

You Can Look Good When Wearing a Mask?

Post author By DTMag Intern
Post date April 21, 2021

Over the past year, we have all had to get used to a new way of life. Part of this is wearing a mask while in public places and in some cases while out and about. This is something that has become the norm for the foreseeable future, but naturally many people hate the way masks affect their appearance.

Some wonder whether it is even worth making an effort when they have to wear a mask everywhere, but you can still wear a mask and look good with the right steps.

https://www.tricociuniversity.edu/beauty-blog/hairstyles-when-wearing-masks/

There are a few things you can do in order to look good when wearing a mask, and the great thing is that it does not take a huge amount of effort. Remember, while the mask does hide certain parts of your face, the other part is still on show along with your hair. So, focusing on the exposed areas means that you can still look great and stay safe by wearing your mask. In this article, we will find out more about how you can do this.

The Steps You Can Take

There are various steps that you can take in order to ensure you look good while also benefitting from the protection of your mask. Some of these are:

Focus on Your Hairstyle

One of the things to remember is that while part of your face may be covered, your hair is still on full display. So, if you want to look great, focus on your hairstyle. There are lots of hairstyles you can choose from that look great even if you are wearing a mask. Making sure your hair looks great means that you can still express yourself through your appearance.

Keep Your Skin Nourished

Another thing to remember is that when you are wearing a mask for long periods every day, it gives your skin less chance to breathe. This can cause a range of issues including dryness and blemishes, which you naturally want to avoid. Of course, there are times when you will remove your mask while you are out such as to eat and drink. So, make sure you keep your facial skin nourished so that it looks great if and when you need to remove the mask.

Avoid Heavy Makeup

It is a good idea to avoid heavy makeup when you are going to be wearing a mask for long periods. When your skin is covered by the mask, it cannot breathe properly and the last thing you want is for it to be caked in makeup and then trapped under your mask. In addition, heavy makeup will simply get all over your mask and leave you with a face covering that is caked in makeup products. So, keep the makeup light and fresh. You can focus on the eyes when it comes to makeup, as your eyes will not be covered.

These are a few of the ways you can step out with confidence and looking great when you are wearing your face mask.

Tags best makeup, eyes, face, Hair, how to, makeup, masks

Business Culture NYC

5 Ways Coffee Shops Can Increase Visibility Using Instagram

Post author By Downtown Magazine
Post date May 28, 2020

It’s no secret that New Yorkers love a good cup of coffee.

We love to drink, smell, talk about it, and even celebrate it in our own fun ways!

The only problem? There are hundreds upon hundreds of coffee shops in NYC, not to mention the big chain cafes that have the means and budget for mass advertising. Still, if you’re the owner or manager of an independent coffee shop, Instagram is an effective tool to promote your shop online and turn those views into paying customers at the door.

Of course, Instagram is just part of many online marketing tips for small businesses, but when used correctly, this hugely popular social media app can increase the visibility of your New York coffee shop business. Here’s how you can do it!

Give people a reason to share and like your images

These days, it’s not good enough to post any old picture of a coffee cup or the interior of your shop… you have to consider lighting, the right angle, and of course, your coffee! People love coffee art using foam, and a fun well-designed mug doesn’t hurt either.

If the sunlight is streaming into your window and creating a beautiful halo of light, then grab a camera and snap a pic ASAP. If your customers give you permission, photograph people smiling and having a good time – positivity always wins!

Create a snazzy profile

Posting some sharable images is one thing, but you’ll have to ensure that your profile looks the business by having a bright, discernable profile pic – ideally your logo. Use the description section to write something funny, earnest, or engaging. Make sure the theme, if any, is immediately identifiable from the description and that you appeal to your target market, whether that be vegans, comic book nerds, vintage lovers, and so on. Also, ensure that the coffee shops address is available and any current promotions you might be running.

Use hashtags effectively

Even though it seems easy and simple, adding hashtags and expecting people to follow you
won’t work that well. It’s often better to use smaller, yet trending hashtags that focus on your local area. This could be examples like #newyorkcoffee, #nyccoffee, #bigapplecoffee, etc.

The next step is to see who is also using these hashtags and like their posts, comment on the images or videos, and follow their account. By engaging with locals, you have far more
chance of gaining fans who will follow back and hopefully visit your café. Don’t forget to geotag, either, as it’s good to add your location to every post.

Run contests or fun weekly quizzes

A great idea to increase growth on Instagram is to create your own little online niche. For
example, you could create a coffee-related question every Monday and use a hashtag like
#mondaycoffeequiz. This lets people engage with your profile and gives them a reason to visit
every Monday. You could use run contests like a caption competition, whereby you post an
image without a description and ask followers to leave the best caption. Your favorite could
win a free cup of coffee! You could even ask followers to tag a friend who they’d like to go for coffee with. These ideas will get people to your door and add a bit of fun.

Work with local influencers

Even though the influencer bubble might be bursting one day, it’s still worth taking advantage of NYC influencers while you can. Get in contact with some who you think would do a great job of representing your coffee shop, and work out a deal where they promote your store and they get either a one-off payment or free coffee! You could also team up with other local companies, such as breweries or pizza shops or clothing stores, as you’re all in the business of a lively and thriving New York. Promote each other in your Instagram posts or even be old school and leave flyers in your shops.

Those are just some ideas to get people from online to in the store, as at the end of the day, it’s all about serving people great coffee in a perfect atmosphere in NYC!

Make sure you check out these accounts for inspiration in the meantime.

Tags Business owners, camera, coffe lovers, coffee, Culture, hashtags, how to, influencers, Instagram, New York, online marketing, photographs, photos, posting online, promote your business, social media, visibility

Business Technology

4 Social Media Marketing Metrics That Provides High ROI

Post author By Downtown Magazine
Post date January 20, 2020

Social media advertising is one of the best channels to promote your company these days.

Analytics plays a crucial role in understanding which marketing techniques provide better ROI. But how will you understand which marketing technique is more successful? Your answer lies in the following questions.

Are you communicating with the correct target audience?
Does your marketing content reach the right group of people?
How many people from your target audience ask about your products and services?
How many of those people convert to customers?

Let’s break down these questions to understand why they are crucial for analyzing the performances of your marketing campaigns.

Engagement

Engaging with the correct audience is the first step toward a successful social media marketing campaign. Don’t go pitching utensils to dentists. That wouldn’t work at all. Instead, spend time in finding your target audience. It is tough to have a group of followers immediately after starting a company. You can rely on third-party websites that sell followers. Famoid is one of the popular companies that sell genuine followers. Ask them to spread your company’s brand name to their friends, colleagues, and relatives. It will help you build a laser-targeted audience quickly.

Reach

How do you know that your promotional video or image is reaching the right group of people? How do you calculate the number of viewers? This is where you need to analyze social media marketing metrics, such as likes, clicks, shares, and brand mentions. For example, compare two promotional posts based on the shares they get. Count how many people shared a video post. Then count the people who shared a post with an image or GIF. This helps you understand which marketing technique works better for your brand.

Leads

How many people inquired about your products and services after sharing your promotional posts? You not only need to make a list of these people but also send them reminders urging them to try your products. You can drive your sales by offering them discounts on their first purchase. Merely uploading a promotional post doesn’t end your marketing campaign. Tracking your leads is equally important. If you want a higher ROI for your promotional posts, don’t forget to send personalized messages to people who inquired about your products.

Potential customers like to feel noticed. A personalized message or email can go a long way toward making them feel special. This will help to convert your leads into customers.

Conversions

Which marketing technique or campaign provided the maximum number of conversions? Compare this metric to identify what type of campaign to use in the future. Yes, following the same promotional method and pattern can become monotonous. That’s when you can use your second-most successful marketing campaign. You need to list all your campaigns and their responses according to their success rates. This will help to find leads that are more likely to convert to regular customers.

Measuring your social media metrics will streamline your marketing campaigns. Instead of focusing on a lot of things, you can concentrate on a specific path that provides better ROI.

Lifestyle Uncategorized

3 Things Boyfriend Should Not Know to Strengthen Relations

Post author By Downtown Magazine
Post date October 30, 2019

Many couples say they have no secrets from each other and most likely they’re lying. However, there are still some things that should be kept under a hat. Some psychologists ask their clients: “Imagine that your whole life, from the beginning till this moment, was filmed on videotape. Do you agree to show it to your boyfriend?” The answer depends on what we mean by frankness in relations. According to American psychologists, couples where partners hide information from each other that can hurt their soul mate are stronger and happier. So, what does your partner should not know?

He is not the best lover in your life

You have probably had some breathtaking sex adventures in your previous life. So what? Many online brides from Ladadate will prove: it is so rarely happened that sexy machos are good husbands and fathers. Those women who are well aware of this finally choose simply good guys as partners. So you did, right?

You should never tell your boyfriend about your ex-es, especially talk about them with admiration. You should never tell that the ex-boyfriend was more caring or attentive. If a woman compares her man with her ex, it will create a lack of confidence between you. Indeed, good sex can be achieved if both of you want it.

2. Your mother thinks you deserve better

Your mother dreams of her son-in-law to have a yacht and family castle. So what? Is it necessarily mean that you will be happy with such a man? Your parents probably love your boyfriend, especially if they see that you are happy with him.

On the contrary, it does not worth discussing his relatives with him — he did not choose them. Therefore, you should be patient and keep your mouth shut. If relatives are unpleasant in communication, you can try to meet them less often. Tell about it very delicately, so as not to create the impression that you are pushing him against his relatives.

3. You have extra expenditures

Of course, the family budget is a hot topic and you should discuss all the huge expenditures together. However, if you worked hard and saved some money for a brand autumn coat don’t tell your BF about this in detail. Let him be happy for you without thinking of extra-hours you took at the office or money you saved on lunches. Thus, you emphasize he is not able to earn money to meet his girlfriend`s expectations. It will make him less confident and more disappointed.

Loving, sincere, warm relationships and the desire to tell your soulmate every single thing are two different sides of the coin. Before you say anything, make a balanced decision, and let your words be followed by love, tact, and delicacy.

Tags boyfriend, Dating, girlfriend, how to, marriage, Relationships, women

Architecture Fashion Featured

How to Dress for an Architect Interview

Post author By Downtown Magazine
Post date October 30, 2019

You might have heard this a lot of times that the first impression is the last and we couldn’t agree more. When it comes to the interview, you’ll have to make sure that you are dressing properly and appropriately. It is said that the interviewer will roughly take over 3 seconds to evaluate what type of person you are. Just a glance is enough for them to judge your personality, general appearance, body language, mannerisms, and, most notably, how you are dressed before you even sit down.

Therefore, if you have an interview soon, then be sure to look sharp and well-presented. Being well prepared for an interview is imperative because there is nothing worse than a candidate who appears untidy and messy. This article will take you through some of the most important things that are often overlooked. If you want to leave a good first impression on your interviewer, then read this article till the end!

Men’s Attire for an Interview

Suit

Yes, you guessed it right, the suit is the only option for men to wear when they are preparing for an architect interview. However, pulling off the suit right is not as easy as you think it is. What you should do is get your hands on a dark color suits if you already don’t own any such suit. For example, you can choose between dark grey, navy blue, and black suit. Make sure they are plain and print less. Moreover, the biggest mistake almost every guy makes is they wear a suit that doesn’t fit them. You don’t want to repeat the same. The key to a perfect suit is its fit. If it fits you right, that is the one for you to choose from.

Ties

When it comes to the tie, just a simple solid color will look the best. For example, solid red and blue always look good. The tip for rocking it perfectly is to make sure it is tied to the appropriate length in line with your belt.

Shoes

Probably the first thing your interviewer will notice in your entire outfit is what type of shoes you are wearing. Of course, if you are wearing a suit, then you’ll have to wear dress shoes to tie the whole look together. Never make a mistake to pair your runners with your suit. Get yourself a good pair of black lace-up shoes.

A Good Watch

No outfit looks complete without wearing a good watch. Your watch doesn’t have to be over $ 4,000. A good quality stainless steel watch will do perfectly fine. Never reach for the too chunky watch, always pick the one that looks decent and classy. Your watch will bring the whole look together.

Beard and Hairs

Lastly, if you have a short, medium, and long beard, then make sure it is neat and properly trimmed. A messy beard will leave a negative impact on the interviewer. Same goes with your hairs, get a haircut before an interview, and try to look as groomed as you can. All this is about just to make you look more presentable.

Tags architect, beard, clothing, how to, Interview, job, Shoes, Ties

Business NYC Uncategorized

5 Reasons why you should start a business in New York

Post author By Downtown Magazine
Post date July 31, 2019

Author: Benjamin Lee

With the third-largest economy in America, the state of New York is a true economic powerhouse. On its own, New York’s economy dwarfs that of many countries. Home to a multitude of entrepreneurs, artisans, and dreamers, they are also the home of NFL playoff favorites New York Giants.

New York City or NYC is widely regarded as the world’s business capital. Walking on the streets of this concrete jungle, you’ll be blown away by the scale of the city. From the mad rush of Wall Street to the highrises and brownstones on the Upper East Side, New York City never sleeps.

Being a melting pot of cultures and ideas, it should come as no surprise that many businesses on the edge of innovation call NYC home. In fact, Forbes reported that New York City is one of the best places for small businesses. With millions of visitors flooding the city every year and a burgeoning real estate industry, opportunities are everywhere for the entrepreneur who dates.

Here are just some of the reasons why you should consider starting an enterprise of your own in New York City.

1. The tourism industry in New York City is booming

In 2017, it was reported that approximately 60 million tourists visited the Big Apple; which was an increase of more than 2 million from 2016. Meanwhile, on the home front, about 50 million domestic tourists paid a visit to New York City; an all-time high despite concerns raised by some over how President Trump was alienating a portion of Americans.

With more than 100 million visitors annually, the tourism industry in NYC is most definitely on the up. This provides plenty of opportunities for the entrepreneur to tap into such a massive market. Whether you’re looking to provide a service or pitching your product, there’s certainly room for growth.

2. New York City’s diversity

NYC has always been widely regarded as a melting pot of cultures with people from all over the world calling it home. This diversity has long been regarded as one of New York City’s strengths and can be seen in the diverse number of enterprises operating here.

Besides being a financial hub, the city is also renowned for being the epicenter of art, culture, and fashion. Whether you’re affiliated with the world of finance or introducing a hip, new product, New York City is without a doubt the place to be.

3. The talent pool available

Any enterprise needs access to talented individuals if it is to thrive and expand. With a large college-educated population and several top colleges and universities in the area, New York has no shortage of well-qualified potential employees.

With talent from the neighboring cities of Boston, Chicago and Washington D.C, your business will have easy access to a diverse talent pool. Besides having a large college-educated population, New York City is often the destination of choice for skilled labor.

4. Excellent pedestrian traffic

Most New Yorkers will tell you that it’s nearly impossible to own a car in the city. With the congestion and lack of parking spaces, we can see why. However, for a small business owner, this provides the perfect business opportunity.

It’s no secret that New Yorkers are always on the move and on their feet. Serving up affordable food that can easily be eaten on the move and in a hurry is key here. This also applies if you’re in retail or providing a particular service.

5. New Yorkers take health seriously

Despite living in a massive urban sprawl, New Yorkers are a surprisingly healthy bunch. Given the high-quality of healthcare available and the fact that the inhabitants are always walking, you should have a pretty clear picture now.

All of this naturally translates into healthier employees who are less likely to fall sick. Along with this, being based in NYC also serves to boost your own general health.

The Big Apple is an exciting place to be and opportunities abound everywhere for the savvy entrepreneur. With tenacity, hard-work and a bit of luck, you too can make it big in the big city.

Tags 5 reasons, business, finance, how to, how to make money, money, new company, New York, Time Square