Hendrick’s Gin – Downtown Magazine

To celebrate the newly launched limited edition Midsummer Solstice Gin, Hendrick’s is bringing vibrant live flower installations to the masses. From Wednesday, June 5^th – Friday, June 7^th, Hendrick’s Midsummer Solstice will come to life on a grand scale when beautifully colorful botanical displays bloom in NYC at Pershing Square near Grand Central Terminal. Passersby can welcome Midsummer with a stroll through these larger-than-life arrangements, on display for a limited time, just like the gin they represent. Come sip Hendrick’s Midsummer Solstice cocktails while visiting with delightfully odd and unusual characters guiding you through bouquet stations to take home, interactive cocktail making with DIY garnishes, and Instagram opportunities galore! To support this enchanting excitement, Hendrick’s has also partnered with sustainable flower delivery service, BloomsyBox, to offer beautiful custom bouquets ready to order inspired by Midsummer Solstice.

On-site activities include bouquet stations created in partnership with BloomsyBox where guests can create micro arrangements inspired by Midsummer Solstice to take home, plus interactive cocktail making with DIY garnishes. The installations will be live between Wednesday, June 5^th – Friday, June 7^th with complimentary Hendrick’s cocktails available between 3:00 – 7:00 PM daily with valid ID and proof of legal drinking age for entry. Interested imbibers must RSVP to visit the Midsummer Solstice pop-up location in Pershing Square via Eventbrite here.

Both the Midsummer Solstice Gin and Hendrick’s Midsummer Bouquet through BloomsyBox are available for a limited time only. The bouquet was inspired by the Language of Flowers popularized in the Victorian Era, each selected flower in the bouquet has a meaning and is used to send thoughtful messages to the intended recipient. One might find stems in the bouquet like purple hydrangea, dark pink tinted limonium, eryngium, eucalipto, and other beautiful, finely scented blooms – inspired by the secret floral blend of Hendrick’s Master Distiller Lesley Gracie’s creation from her Cabinet of Curiosities.

Midsummer Solstice was inspired by the actual Summer Solstice, at which time the Earth is tilted maximally toward the sun, impelling all the flora of the hemisphere to attain its peak aromatic prowess. The aromatic notes of the gin include zesty juniper along with hidden undertones of orange blossom and exotic ripeness. This bright take on the rounded Hendrick’s house style complements the gin’s floral character for a liquid that’s splendid in all manner of spring and summer cocktails, from a seasonal Midsummer Spritz with elderflower liqueur, soda, lemon, and a cucumber garnish, to a Midsummer Mimosa or a Salty Dog, bursting with floral and grapefruit flavors. The signature Hendrick’s apothecary style bottle remains with the new Midsummer expression, but has received a purple-hued makeover, from the glass of the bottle itself to the label and logo.

RIDEAU is a New York-based luxury contemporary brand that debuted in the spring of 2015. Inspired by a global cosmopolitan spirit, RIDEAU takes pride in its American craftsmanship and immaculate attention to detail. Produced between New York and San Francisco, Rideau sources the finest fabrics from around the world to create elevated wardrobe essentials that seamlessly take the wearer from rock clubs of London to the art galleries of SoHo.

The Spring / Summer 2017 collection of RIDEAU was presented last week in conjunction with New York Men’s Day. Other supporters included Cadillac, Oribe Hair, Hendrick’s Gin, and Minerals Black Tie. Casting was done by Von Ford, styling by Adrian Carter, hair by Nathan Nguyen, and make-up was overseen by Suzana Hallili.

For more info on the acclaimed brand, click on over to www.ri-deau.com — a video featuring the collection’s unveiling is below.