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Business

Advertising During the Crisis: The Rules of Crisis PR

Advertising During the Crisis: The Rules of Crisis PR

 

A protocol is integral to many processes in the industry, and this is especially true in crisis management. Whether it is damage control or a boost in popularity, a general idea as to dealing with a PR crisis must be put in place. When you expose yourself, public relations tend to have both a direct and indirect impact on how you move forward. 

Because of this, experiencing a crisis in public relations means having to go through means to mitigate the impact of the event. Whether it’s writing an essay for you or managing your social media presence, here are the rules of crisis pr that need to be followed.

 

 

  • Be Authentic

 

This generally means being human. Not everyone is fully capable of grasping the good and bad sides of what you did. Admitting your wrongs and taking responsibility for it is the first phase in pr crisis management. Be unafraid to expose yourself in a way that will humanize your image to people.

 

  • Seek Professional Aid

 

While you may be confident in your skills, having professional help is the best way for you to make sure you get the message across. Whether it’s a public speech or a published essay, looking for someone to write your essay for you means having more time. Edubirdie is somewhere I go when I need someone to do my essay. During those times when you think “I need someone to write my essay for me”, it’s great to discover all options available.

  • Be Prepared to Answer ALL Questions

 

 

In crisis public relations, many questions will be thrown at you regarding the event. Make sure that you’re well-read on what happened and that you are prepared to answer even the most minuscule details. As you expose yourself, public relation is a necessary tactic to control what happens after. A pr crisis is basically a public execution, and you must be prepared for the worst.

In the world of PR, there’s no such thing as being too prepared. When facing a public relations crisis, always make sure to have your best foot forward. While it may only be one person facing the mobs of questions and interviews, it takes a whole team to make sure that a person’s reputation is kept safe and in great condition. Remember these three guidelines, and you’ll be able to handle any pr crisis that possibly will come your way!

Conclusion

To conclude, any crisis can be accomplished if you understand how to accomplish PR. Remember these three guidelines, and you’ll be able to handle any pr crisis that may come your way!

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Business NYC

Reshaping Your Business Strategies in a Post-Pandemic World

Reshaping Your Business Strategies in a Post-Pandemic World

New York City has been hit hard by the current COVID-19 outbreak. As businesses continue to feel the effects of this situation, countless owners are struggling to make ends meet.

Some enterprises have been forced to shut down entirely. This is why preparing for a post-corona world is important if you hope to remain well ahead of the curve. In fact, now is a great time to consider developing an online business in order to enjoy an additional source of income.

One of the main stumbling blocks involves developing the right mentality from the beginning. The other revolves around choosing the most appropriate e-commerce solution for your unique requirements. Let us take a quick look at both of these notions in greater detail.

Developing the Mentality of a Freelancer

 

Freelancers are well aware that their efforts will not produce independent wealth overnight. On the contrary, it normally takes between one and three years in order to enjoy a modicum of success. It is therefore wise to be prepared for the long haul as opposed to hoping for a quick payout.

Reshaping Your Business Strategies in a Post-Pandemic World

Furthermore, freelancers have the ability to think outside of the box in terms of their sales and marketing solutions. Following the masses could quickly lead to a sense of online anonymity. The digital community is indeed diverse and the ability to discover your niche market will enable you to target the right audience at the appropriate time.

A final trait which all freelancers share in common is that they are not averse to failure nor are they afraid of stumbling blocks. On the contrary, these are viewed as learning opportunities. The fact of the matter is that a rough road leads to success. Those who are able to absorb a few bumps and bruises along the way will normally rise to the top.

Working with the Best E-Commerce Providers in the Industry

Developing a retail-based website from scratch can be confusing and it often consumes a great deal of time. This is why it is best to partner with a trusted e-commerce solution. However, flexibility is extremely important. While there is no doubt that major firms such as Big Commerce can be useful, they often lack the scalability that freelancers require in order to ensure future growth. Working in synergy with a platform that can be easily modified is critical.

Furthermore, you should select an e-commerce solution that is appropriate for your current project. It makes little sense paying for services intended for a large organization if you have only recently entered into the marketplace. To put it simply, choose the service that suits your enterprise, and that is also able to be upgraded in the future as may be required.

While there is no doubt that the coronavirus outbreak has changed the New York City business landscape forever, there are also plenty of lucrative opportunities if you know where to look. Taking a foray into the digital world could, therefore, represent an excellent option to consider.

Categories
Business Finance

HAVING TROUBLE APPLYING TO THE PAYCHECK PROTECTION PROGRAM? LAW STUDENTS ARE HERE TO HELP

HAVING TROUBLE APPLYING TO THE PAYCHECK PROTECTION PROGRAM? LAW STUDENTS ARE HERE TO HELP.

Since April 3, small-business owners have had the opportunity to apply for funds allocated through the Paycheck Protection Program (PPP) — the legislative initiative that provides 100% federally guaranteed loans to companies with less than 500 employees. But for those of you who might be struggling to connect with your local lender or finding time to apply, there’s help available. Reach out to Columbia Law School’s Tim Wu. The professor has banded together a team of law students to help small-business owners apply for funds.

You can reach Wu’s staff by emailing Manhattan Borough President Gale Brewer’s office.

This program is important because it can potentially help both businesses and employees stay afloat in the coronavirus-hit economy. One of the key measures within the Coronavirus Aid, Relief, and Economic Security (CARES) Act, the PPP loans may be forgiven if borrowers maintain their payrolls during the COVID-19 pandemic or restore their payrolls afterward.

The U.S. Chamber of Commerce issued a Small Business Guide and Checklist which outlines what’s eligible for PPP loans, including:

—Any small business concern that meets the Small Business Administration (SBA) size standards (either the industry-based sized standard or the alternative size standard)

—Any business, 501(c)(3) non-profit organization, 501(c)(19) veterans organization or Tribal business concern (sec. 31(b)(2)(C) of the Small Business Act) with the greater of: 500 employees, or That meets the SBA industry size standard if more than 500

—Any business with a NAICS Code that begins with 72 (Accommodations and Food Services) that has more than one physical location and employs fewer than 500 per location

—Sole proprietors, independent contractors and self-employed persons

Independent contractors and self-employed individuals can apply- starting April 10.

By – Downtown Alliance 

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Business Featured NYC

The View From Downtown

Photo by Lukas Kloeppel from Pexels
As the associate editor at Downtown Magazine, there are some initiatives and voices in NYC that we love to share directly. Below is an article from the Downtown Alliance.
Downtown Alliance

Coffee, Wine And Fine Dining For A Very Good Cause

Coffee, Wine And Fine Dining For A Very Good Cause

Help the people and animals impacted by the devastating wildfires in Australia by wining and dining in Lower Manhattan. From January 13 to 19, Boundless Plains Espresso, an Aussie-inspired cafe on Rector Street, will donate 100 percent of its profits to help Australia heal. At Crown Shy, on Friday, January 17, and Friday, January 24, the revenue from special seatings of Australian wine dinners will go to the Australian Red Cross and a koala hospital. And starting January 10, Crown Shy will exclusively serve Australian wines in their by-the-glass pours all month long, donating 10 percent of the earnings.

You can also donate directly to the Australian Red Cross here.

Feast At Eataly NYC Downtown's Winter Wine And Food Festa

Feast At Eataly NYC Downtown’s Winter Wine And Food Festa

Get all the Italian comfort food you want — plus wine, cocktails and more — at Eataly NYC Downtown’s Winter Wine & Food Festa. Each month, this bacchanal gives ticket-holders a chance to enjoy multiple courses of stick-to-your-bones Italian cuisine. The year’s first festa is Friday, January 17, 6-8p. Tickets are $65.

Seesaws At The Seaport

Seesaws At The Seaport

Fend off those winter blues with some actual ups and downs thanks to an experiential art installation lighting up Seaport Square. Eight giant seesaws that glow and create surreal soundscapes when in motion give passersby a chance to interact with the city and one another in a new, quirky way. Try them out anytime between 10a to 9p.

Etsy's Crafty Approach To Countering Climate Change

Etsy’s Crafty Approach To Countering Climate Change

On Thursday, January 30, Etsy’s director of sustainability and integrated marketing manager are coming to LMHQ to discuss environmentally-savvy solutions that could change the future of e-commerce’s impact on climate change. Etsy is going the extra mile to offset carbon emissions: for every product it ships, the site invests in projects that reduce carbon emissions by the same amount. 6p. $15.

Turn Back The Clock With Alexander Hamilton History Buffs

Turn Back The Clock With Alexander Hamilton History Buffs 

Pop into Fraunces Tavern on Thursday, January 16, for a side of history with your post-work pint. The historic watering hole’s museum is hosting Brown University’s Barbara Chernow, an expert on all things Alexander Hamilton, who will discuss the importance of the Founding Father during America’s halcyon days, as well as how historical research impacts our perceptions of the past. 6:30p. $10, $5 for members.

There's A Lot To Love About The Year Of The Rat

There’s A Lot To Love About The Year Of The Rat

Despite what any seasoned New Yorker might think, there’s a lot to embrace about 2020 being the Year of the Rat. This ubiquitous city inhabitant is super smart and resourceful. And let us not forget how certain famed rodentia (e.g. Pizza Rat, the four-legged chef from “Ratatouille”) have warmed our hearts. So learn more about this year’s animal and the Chinese zodiac calendar at one of the China Institute’s Lunar New Year events.

Book Your Rezzies For NYC Restaurant Week 2020

Book Your Rezzies For NYC Restaurant Week 2020

January 21 through February 9 is your chance to taste some of the best dishes Downtown on the cheap. In Lower Manhattan, 21 restaurants — including The Tuck Room, Temple Court and Manhatta — will be offering up special prix-fixe menus including two-course lunches ($26) and three-course dinners ($42).

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Toyota and BIG announce Woven City, the city of the future

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Serving Up Home, Breaking Ground’s Spring Cocktail Benefit

City Harvest’s “Summer in the City” Partners with Urbani Truffles

Categories
Architecture Business Design Featured News Technology

Toyota and BIG announce Woven City, the city of the future

Toyota and BIG announce Woven City, the city of the future

Images by BIG-Bjarke Ingels Group

Today, January 7th, Toyota announced the future of city living at the CES technology conference in Las Vegas. The Woven City will be a technological playground and proving ground for the future of green energy, autonomous transportation, artificial intelligence, biophilic architecture, and more. They have not yet released information regarding a cost or timeframe, but the groundbreaking is scheduled for 2021. 

The Woven City, so named because of both the interweaving of technology with urban humanity and because of Toyota’s history as a textile company, will be constructed in Japan at the foot of Mt. Fuji. The 175-acre site is a former Toyota factory. It will be built on a grid that will emphasize different types of transportation: fast-moving autonomous vehicles, alternative transportation methods, and pedestrian traffic, with the latter two placed in more natural settings. “In Higashi-Fuji, Japan, we have decided to build a prototype town of the future where people live, work, play and participate in a living laboratory,” says Toyota Motor Corporation CEO Akio Toyoda, “This is a truly unique opportunity to create an entire community, or ‘city’ from the ground up and allow us to build an infrastructure of the future that is connected, digital and sustainable, powered by Toyota’s hydrogen fuel cell technology.”

The city was designed by Danish architect Bjarke Ingels, who has also worked on Two World Trade Center and a Mars simulation in Dubai, which began in 2017 and is expected to be completed in the next 3-4 years. 

woven city

It is always interesting when we get to one of these “sci-fi moments” in technology–the realization of something that writers have imagined for decades or centuries. A “city of the future” with cutting-edge technology has been in the imagination since Chicago’s 1905 White City, Disney’s Tomorrowland, and beyond. In fiction, it is often portrayed as either a utopian society or the epicenter of a corporate dystopia. It has, in fact, crept up in several recent movies. Not to say that Woven City will be one of these or the other–only that the intentional creation of a town interweaving humanity and cutting-edge technology seems to capture our dreams, hopes, and fears simultaneously. 

woven city

For now, let us watch as this new society at the base of Mt. Fuji is dreamed, built, and lived in. Maybe it will see our way to a brighter future. 

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Categories
Education Entertainment

3 Ways to Learn Poker 

3 Ways to Learn Poker 

Even though poker is a popular hobby in American culture nowadays, many people dismiss it mainly as a game of luck. The truth is actually the exact opposite. While it’s possible to win during a given night just by pure luck, being in the game for several months or years, just as in business, those who are most skilled, focused and well-informed will always come out on the top. 

Team BeastsOfPoker has created a brief guide for you explaining the benefits of learning poker – their team consists of poker professionals who are running a poker lifestyle media as entrepreneurs who are utilizing these benefits. 

  1. Calculating risk-reward ratios 

Especially in today’s digital business environment, you have to make quick assessments and adjust based on the data available. You might even consider entering a new market, where your assets, energy and time would be better utilized elsewhere. The same holds true in poker, where you must quickly do the math to assess whether the risk-reward ratio is favorable for continuing in a hand (or entering a specific game). 

Great poker players and entrepreneurs understand they should be betting heavily when the odds are deeply in their favor. While you learn to go all-in at a poker table risking losing every chip when the odds are in your favor, in business you might need to pull the trigger in taking advantage of a profitable opportunity. 

In conclusion, through poker, you can learn how one should play to win in the long-term. 

  1. Patience and strategic planning 

Poker has been described as hours of boredom followed by brief moments of sheer terror. It’s all about grinding the small edges over and over and keeping your head calm to properly navigate the big all-in pots that inevitably occur at some point. Poker requires extreme patience and planning your strategy according to current game conditions – sometimes the best long-term move is folding a dozen bad & mediocre hands in a row while waiting for profitable opportunities. 

These are very useful traits also in business: Developing great products doesn’t happen overnight, and you should engage regularly in strategic planning to figure how to make the most of the current market conditions and different opportunities that arise. You should be consistent in your approach and maintain winning business practices whether the market is in a state of expansion or recession. 

  1. Reading people 

You will meet many different personalities if you play live poker, with different motivations for playing: some are there purely for the money, some to pass time and socialize, and some to escape from their everyday lives. Playing poker will teach you to track behavior and patterns of other people to figure out where they’re at in a hand. 

How does this skill translate into a business environment? The office setting might be very different from that of a poker table, but the common element is human behavior. In business, people work together towards a common vision. You can utilize your people reading skills learned at the poker tables to figure which team members need recognition for a job well done, have a feeling of autonomy in performing their job and who perform their best when they have clear goals to run after. 

Wrap-up 

Poker and business share a lot of similarities, which is why many successful entrepreneurs and business people are fascinated with the game of poker. There is a certain level of unpredictability involved in both, and you have to make your decisions based on the limited information currently available to you. Learning poker might teach you whole new ways of thinking about your business, which is why we strongly recommend trying it out!