bergdorf – Downtown Magazine

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Last night the sweets and the very sweet were out for the premiere of Bergdorf Goodman’s 2018 Holiday Window display. This year David Hoey, Senior Director of Visual Presentation, says:

“This year our artistic team became faux-pastry chefs, dishing up a wall-to-wall profusion of sculpted confections. Everything candied, iced and lavish.”

Visitors will be delighted by an enchanting display of generous proportions. A dreamlike world filled with gilded treats, sugary inventions, and luscious sweets.

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Bergdorf Goodman partners with Ladurée

This year Bergdorf Goodman has promised to sweeten their selection of gifts with exclusive dessert options from Flour Shop and Ladurée.

For the first time, Flour Shop will open a pop-up on the Fifth Floor of the iconic department store offering a unique Bergdorf Goodman inspired cake as well as some of their holiday favorites.

Linda Fargo, collaborated with Ladurée together they’ve created limited-edition flavors only available inside Noir on the Second Floor and Linda’s at BG on the Fourth Floor. There will also be a special holiday installation on the Third Floor by Ashley Longshore featuring her artwork along with a curated selection of product inspired by Bergdorf Goodies.

Elisabeth Holder, co-president of Ladurée, gives a Q&A

Last night was a sweet and luscious event at Bergdorf’s – I was lucky enough to catch up with a friend and owner of Ladurée Elisabeth Holder for a few questions on her recent work on the holiday window for Bergdorf Goodman:

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Downtown Magazine: Tell us what it was like to be included?
Elisabeth Holder: I am so proud, as a French brand, to be part of the holiday window at Bergdorf’s, an iconic New York institution. It is an honor and a dream come true. To have this recognition feels very, very sweet indeed.

Downtown Magazine: how this came about?
Elisabeth Holder: Last year, Linda and Ladurée began their love story when Linda created her very own macaron (dark chocolate salted caramel in gold foil) as an exclusive for Linda’s Shop on the 4th Floor during the holidays. This season we expanded our collaboration as she opened her 2nd store-in-store called NOIR at BG, with of course another creation (dark chocolate expresso in silver foil.) The theme for the holiday windows is Candyland, so of course, Ladurée was a natural ask to participate.

Downtown Magazine: What do you hope to see from this wonderful partnership?
Elisabeth Holder: I love to see people finding the perfect gift to celebrate the holidays, it feels amazing and we hope this is only the beginning of Ladurée at BG. Linda is so creative, who knows… we have already started to talk about next year…

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The Bergdorf Goodman’s 2018 Holiday Window displays are HERE

Each year Bergdorf Goodman presents their stunning holiday window display. This year is a must see!
Stroll along 5th Avenue and 58th Street to take in, both the Women’s and Men’s store windows. The presentation will be up until January 3rd, 2019. Don’t go hungry! Here is a sneak peak of what is there:

Cotton Candy Dream

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The once monumental royal couple floats into a cotton candy atmosphere as an effervescent constituent and her gossamer poodle take the stage. Fashion: Rodarte

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Peppermint Pandemonium

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Whirling around in a sea of peppermint, a candy cane wizard presents three custom designs at an admirer’s request. Fashion: C.D Greene, Carolina Herrera, and Alice + Olivia.

Gumball Swag

The Men’s Holiday windows, designed by Shane Ruth (Visual Director at Bergdorf Goodman), are filled with Bergdorf Goodies from head to toe. Mannequins with candy heads and vivid colored sweet treats surround rainbow tinsel trees and snow.

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Chocolate Paradise

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This window display is full of delicious chocolate cakes with elaborate details of icing throughout. Paired with a giant gingerbread man, yummy looking teddy bears, and a handful of holiday festive items, this display is sure to convert anyone to become a chocolate lover.

The Party Last Night

The who’s who of the Upper East Side came out to gaze and feast on champagne served with both savory and sweet bites.
Although the weather was one of the coldest evenings of this season, it was warm and deliciously cozy inside the beautifully creative holiday inspired store.

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About Bergdorf Goodman

A New York landmark since 1901, Bergdorf Goodman represents the global pinnacle of style, service and modern luxury.
With its rich history of showcasing leading and emerging designers, the iconic store at 5th Avenue and 58th Street—the crossroads of fashion—is a singular destination for discerning customers around the world.
BG.com expands on Bergdorf Goodman’s heritage, showcasing coveted collections for men and women in an unparalleled online shopping experience. Bergdorf Goodman is part of Neiman Marcus Group.

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