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Old Meets New in ASH NYC Designed Apartment at Thirty Park Place

ASH NYC is well-known for its impeccable taste and talent in design. And it should come as no surprise that real estate development company Silverstein Properties has called on ASH NYC to stage one of the model apartments in the prominent Four Seasons Residences at 30 Park Place in TriBeCa.

Located on the 49th floor, the three-bedroom apartment offers breathtaking views of Manhattan, New Jersey and Brooklyn and comes with much light.

“Certainly, the views play a role, but we tend to let the views speak for themselves,” Andrew Bowen, Director of Staging at ASH NYC said.

“To address this, we were careful to leave open walking and standing space by the windows in each room as to allow people to get close to the glass and look out,” he explained and added, “Additionally, our window treatments were designed to simply highlight and complement the windows, not cover them up. I would never want to physically block the view with something that obscures the view in conditions like these.”

Throughout the apartment, ASH NYC has made a conscious effort to try and balance the classic prewar apartment layout with its views of a sleek new glassy condo.

“There are incredible views, large windows, and a feeling of loftiness that is not typically seen in an apartment that has, for example, a formal foyer, gallery, pocket doors, bay windows, and other such features,” Bowen explained.

“We decided to bring in vintage finds from dealers around the world, as well as clean, contemporary pieces in order to harness and celebrate these contradictions,” he added.

Upon entering the apartment, the entry makes a bold splash painted in a deep blue color. In the common area, two grey velvet sofas line the living room while pieces in gold and dark brown hues add warm notes to the space.

The bright kitchen makes for an excellent continuation of the design kept in the same neutral and tasteful colors. The kitchen area features marble countertops and a kitchen bar, and the dining area with a round table and chairs in grey overlooks a stunning New York view.

The bedrooms, too, are kept in warm, neutral tones for an ultimate feeling of relaxation and peace.

“I love it all, but I’m particularly fond of the living room,” Bowen revealed.

“We took a big risk with this space, as it was originally planned to be a living/dining room. But I thought that it would just be so impressive to instead turn it into one massive living space, and use what could otherwise have been the family room — which is connected / open to the kitchen — as the dining room.”

“It works either way, but we’re always going after the tangible wow factors when we’re able,” he finished.

Photos: Courtesy of M18PR

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Business Living NYC Real Estate

30 Park Place, As Designed By Robert A.M. Stern Architects, Celebrates New Milestones

30 Park Place - Photo by Joe Woolhead
30 Park Place – Photo by Joe Woolhead

Earlier this week, New York developer Larry Silverstein announced the commencement of closings at the Robert A.M. Stern-designed 30 Park Place Four Seasons Private Residences New York Downtown. The 926-foot tower, which stands as the tallest condominium to grace the Downtown Manhattan skyline, will also welcome its first residents to the building.

“We are delighted to welcome our new residents to 30 Park Place,” said Larry Silverstein, Chairman of Silverstein Properties. “With its new shops and restaurants, great schools and green spaces, downtown has become the most desired and fastest-growing residential neighborhood in Manhattan.”

The completion of 30 Park Place Four Seasons Private Residences New York Downtown is a major celebratory milestone for Lower Manhattan. With more than 75 percent of the 157 residences already sold, 30 Park Place is beginning to market the Penthouse Residences, which includes a collection of 11 half-and full-floor homes at the top of the building, all with outdoor space. Two model residences by internationally-renowned interior designers will be launched in the Fall to celebrate the dramatic views from these elegant homes.

“With most of our residences under contract we are thrilled to begin closings and deliver to our buyers a residential lifestyle experience like no other,” said Rob Vecsler, President, Residential Development for Silverstein Properties. “With the residences starting on the 40th floor, 30 Park Place offers spectacular views, gracious layouts, a full suite of amenities, CUT restaurant, and the white-glove service of Four Seasons Hotels and Resort — all within one of the most exciting neighborhoods in New York.”

Adding to the excitement will be the opening of the Four Seasons Hotel New York Downtown, which sits below the private residences at 30 Park Place. Occupying the first 24 floors of the tower is an exclusive collection of 185 guest rooms and suites designed by Yabu Pushelberg. The hotel has begun accepting reservations for its first guests in the fall. Known for its five-star services, experiences, and amenities, The Four Seasons Hotel New York Downtown will also be home to CUT by Wolfgang Puck, the celebrity chef and restaurateur’s first and only New York restaurant.