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Top Challenges of Running a Business in New York

Top Challenges of Running a Business in New York

New York can be a great place to start a business. It has been rated as one of the top five most entrepreneurial states in the nation, has a diverse economy, and is home to well over a million minority-owned and women-owned businesses.

At the same time, starting a new business in the Empire State is not without its drawbacks. Following are the top five challenges new business owners will face when opening and running a business in New York, along with tips on how to overcome the problems in order to remain successful long-term.

Cost and Complexity of Forming a Business

Recent estimates show that it costs about $100 to register a business in the state of New York. However, costs can be significantly higher if you sell products and/or services related to public safety and health, or if started your business in another state and are opening a branch office in New York. What’s more, there are a lot of regulations to navigate. You’ll need to be prepared to do a lot of paperwork before and even after you start your new business in the state.

Additionally, New York has a high tax rate. The business income base tax for the state is 6.5%, and there are also city sales taxes, UBT, and payroll taxes to attend to. What’s more, the state’s tax code isn’t easy to understand as it lists a number of metrics that must be used to calculate your company’s tax bill.

The best way to deal with the above-mentioned challenges is to partner with experts in these fields. Using an online tool to form your business can help you avoid mistakes when filing paperwork. Working directly with state agencies as the need arises can help you understand the requirements and fulfill them faster and more efficiently than would have been possible on your own. You may also want to find a reliable expert who can help you manage your taxes in the state in order to keep your tax bill as low as possible.

Expensive Real Estate

Before the COVID-19 pandemic, the cost of leasing or renting commercial space in New York was well over $82 per square foot. This has fallen as low as $54.85 in Manhattan as many companies that switched to a virtual work set-up struggle to motivate employees to come back to the office. Even so, the cost of renting a commercial office in New York can still be far out of reach for many entrepreneurs, especially those with a limited budget.

To overcome this problem, consider renting a co-working space. Such spaces provide amenities ranging from desks and chairs to coffee and printers to make it easy for you to get your work done quickly, easily, and comfortably. Such a set-up is particularly ideal if you have several employees who need to work together, in person, to complete projects.

Competition

Given the fact that the city is home to so many small businesses, it’s not surprising that it would be a highly competitive business market. Entrepreneurs who want to start a business in the state will need to do careful research to find a niche that isn’t overly competitive. Ideally, you should be only or one of the only businesses in your local area to provide a particular set of products and/or services.

What’s more, a company will need clear and appealing business values. If you haven’t done so yet, take some time to think about your unique value proposition (UVP). This isn’t an elevator pitch, although it can be used to create one. Rather, it’s a list of values and qualities that set your business apart from other, similar companies. There may be other plumbing services in your local area, for instance, but maybe you stand out because you put a premium on the environment and offer sustainable products and services. Maybe there are lots of companies offering tutoring services, but you work with age groups that others don’t.

Once you have chosen the right niche and properly defined your business, you’ll want to brand yourself by selecting brand colors, choosing a font for your business name, and creating a winning logo. You’ll also need to create a marketing plan to generate awareness of your company and what it has to offer. Use all the tools at your disposal, including social media marketing, email marketing, encouraging clients to leave reviews, search engine optimization, content marketing, etc.

Unlike some other aspects of starting a new business, dealing with the competition is an ongoing process. You’ll need to keep tabs on industry developments and business growth in your local area to see if you need to change some aspects of your business model to ensure your business continues to successfully appeal to its target audience. You’ll also want to keep tabs on your stats and analytics online to see who is coming to your site, how long they visit, and which topics/products/services catch their interest.

Balancing Growth vs. Quality

Once your business has gotten off the ground, you may find it difficult to balance growth vs. quality. You don’t want to allow your new company to stagnate; in fact, doing so could lead to your company’s demise. As your customer base grows, you’ll need to expand in order to accommodate new clients. Alternatively, you may need to add new products/services to your line-up in order to keep current customers engaged with your business.

Expanding your business will almost certainly boost your bottom line but only if it’s done right. The quality of products/services must remain the same or even improve if you want to maintain brand loyalty and keep new clients happy. You may be able to lower the cost of some of your products/services if your client base grows, but you should also be prepared to raise costs, if the need arises, in order to hire new employees to help you properly care for current and potential clients.

There is no “one size fits all” plan for business owners who are considering expanding their services. Rather, you will need to carefully research your competition, analyze your target audience and its needs, and assess your finances to decide if, when, and how to expand your business.

Hiring the Right Talent

New York is home to top colleges and attracts talented workers from all over the world. Even so, it can be difficult to find talented workers as there are so many local businesses all looking for good employees. What’s more, you’ll have to not only find the right talent but also work hard to keep your employees long-term.

There are several things you can do to deal with labor challenges in New York State. One solution is to look for independent contractors you can partner with to grow your business. Freelance professionals can help you reach your goals without putting a strain on your finances as you would not have to cover benefits for these workers.

On the other hand, companies that do need full-time employees in New York should be prepared to offer attractive compensation packages. Such packages should include not only a high starting salary but also benefits such as paid leave, paid vacation days, medical insurance, dental insurance, etc. You’ll also want to find ways to help your employees grow their skills and develop their talents. Make sure your office environment is welcoming and professional in order to retain the talent you need to grow your business.

Running a business in New York can be an incredibly rewarding experience. The state has much to offer small business owners and can be an ideal venue for entrepreneurs of all ages and walks of life. Even so, it’s not easy to start a business in the Empire State. Consider the pointers outlined above, tweak them to meet your needs, and make sure you know what you’re getting into in order to boost your odds of success.

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Business Featured Industry News Lifestyle News NYC Travel

Governor Hochul Announces MTA Board

DOWNTOWN’s board member Elizabeth Velez was named to the board of MTA,  along with Janno Lieber as Chair and CEO of the MTA Board.

“We’ve been fortunate to work with both Elizabeth and Janno, a perfect pair to ensure the continued success for MTA, and we are excited to see what the future holds for our public transportation system. We wish them the best in their newly appointed positions,” says DOWNTOWN’s publisher and founder,  Grace A. Capobianco., 

Governor Hochul today announced Janno Lieber has been nominated to serve as Chair and CEO of the MTA Board and Elizabeth Velez has been nominated to serve on the MTA Board.

“As Governor, my first duty to New Yorkers is to ensure that those who serve our state are experienced, committed, and ready to tackle the challenges we face,” Governor Hochul said. “Janno is leading the MTA forward with expert management and vision, and Elizabeth will bring a wealth of invaluable knowledge and expertise to our challenges together. These are strong, competent leaders who will help steer the MTA through this critical time. We will continue to make appointments that ensure our transit system delivers for riders.”

“I am honored and grateful to be nominated by Governor Hochul, who has been a supporter from day one of a smart transit system that serves all New Yorkers. I look forward to working with the governor, her team, and our partners in the legislature to ensure that subways, buses, and commuter railroads continue to be an engine fueling the region’s economic recovery,” Janno Lieber said. “Elizabeth Velez has a deep understanding of the value of transportation to New Yorkers, will be an excellent addition to the board and I’m eager to work with her on important issues facing the MTA, including a historic capital program that will modernize and expand the transit network and provide enhanced equity and accessibility to New Yorkers in the years ahead.”

“I am thrilled to be nominated by Governor Hochul to the MTA Board,”  Lieber said. “The MTA is a crucial connection point for New Yorkers throughout our city. With the impending influx of infrastructure dollars, the MTA is central to not only improving essential transportation but also to create opportunities both in workforce and procurement that affect our communities.”

Janno Lieber will be nominated to serve as Chair and CEO of the Metropolitan Transportation Authority Board. He has been Acting Chair and CEO since July 2021.

Janno Lieber photo by MTA

In his role at MTA Construction and Development, Mr. Lieber oversaw the agency’s $55 billion five-year capital program, including State of Good Repair investments in infrastructure and facilities of New York City Transit, Long Island Rail Road, Metro-North Railroad, and MTA Bridges and Tunnels. He is responsible for upgrades to signals and other major systems, system expansions, and mega-projects such as East Side Access, the second phase of the Second Avenue Subway, and the Third Track expansion of the Long Island Rail Road mainline. He is also responsible for upgrading and professionalizing the MTA’s project management capacity and for integrating real estate planning and economic development into MTA infrastructure projects.

From 2003 to 2017, Mr. Lieber served as President of World Trade Center Properties LLC, where he was responsible for managing all aspects of the Silverstein organization’s efforts to rebuild the World Trade Center site, including planning, design, and construction issues; business, financing, and legal matters; and public affairs, government, and community relations.

Earlier in his career, he held positions in the administrations of President Bill Clinton and NYC Mayor Ed Koch and worked as an attorney in private practice.

Elizabeth Velez will be nominated to serve on the MTA Board. She is currently the President of the Velez Organization, a second-generation construction firm started in1972 by her father, Andrew Velez.

 

Elizabeth Velez photo by Velez Organization

 

To her credit are hundreds of projects which have come to fruition under her direction, including over 600 units of housing made affordable by state and federal grants in the Bronx and Harlem, and over ten billion dollars of significant educational, healthcare, and large-scale projects throughout New York.

She is a Trustee of Boricua College; an accredited private institution serving primarily Latinas through three campuses in New York. She serves on the advisory boards of numerous New York City and New York State agencies, industry non-profits, and groups supporting mentorship and scholarships for youth. She is a member of the Board for Catholic Charities and the New York City Police Foundation. She is currently serving as a Commissioner of the New York City Property Tax Reform Commission. Following Hurricane Maria’s disastrous landfall, Elizabeth was appointed to the NY Stands with Puerto Rico Recovery & Rebuilding Committee, the NY Memorial Commission for Hurricane Maria, and has spearheaded numerous workforce and economic development programs – including a satellite corporate office in Ponce Puerto Rico. On the international front, Ms. Velez is Co-Chair of Iran 180 – an organization that advocates for human rights and the end to Iran’s nuclear threat. She is a contributor to media outlets such as Matter of Fact TV with Soledad O’Brien, Fox News Latino, The New York Daily News, The Wall Street Journal, El Diario, La Prensa, Hispanic Business, ENR, City & State, and Crain’s New York Business, and most recently, DOWNTOWN Magazine.

She is an outspoken advocate for diversity and empowerment of women and a sought-after speaker on women’s leadership and work/family balance issues. In addition to numerous awards and recognition, Ms. Velez was recognized by City & State as one of the “Manhattan Power 50“.

Help us in congratulating both Janno Lieber and Elizabeth Velez.

Reposted from https://www.governor.ny.gov/news/governor-hochul-announces-nominations-mta-board

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Business Featured Industry News Lifestyle Living News NYC Outdoor

Lower Manhattan Plan To Combat Climate Change

Here’s The Lower Manhattan Plan To Combat Climate Change
From the Mayor's office

A new plan to protect Lower Manhattan from rising waters and the effects of climate change was unveiled last week, calling for flood walls, improved stormwater infrastructure, new open spaces, and a drastic reshaping of the shoreline.

The master plan from the Mayor’s Office of Climate Resiliency and New York City Economic Development Corporation aims to defend the one-mile stretch from the Brooklyn Bridge to the Battery from future storms like Superstorm Sandy and intense rainfall, like the soaking the city got from the remnants of Hurricane Ida last summer.

The plan would dramatically reshape the neighborhood’s relationship to the waterfront — adding more soft spaces to absorb water and extending the shoreline into the East River via a walkway. It calls for a multi-level construction that would add a water-level esplanade underneath the extended shoreline, where floodwalls would absorb waves from coastal storms. Piers and terminals for the NYC Ferry would also be reinforced.

The problem the plan is addressing is one that much of the borough, and the city, is facing in the climate crisis: Manhattan is made of hard surfaces, which give rain and floodwaters nowhere to go. The new plan would fix that via new stormwater pumps and green spaces that sponge up the water while creating coves to protect wildlife.

The project is expected to cost between $5 to $7 billion and would take an estimated 15 to 20 years to design and build. That’s already a tight timeline: according to the New York City Panel on Climate Change’s projections, rising tides have long been expected to flood Lower Manhattan on a monthly basis by the 2050s; in another 30 years after that, floods could become daily. Some frequent tidal flooding might occur as early as the 2040s, less than 20 years away.

This master plan is the last link in an overall Lower Manhattan Coastal Resiliency Strategy that has already proposed makeovers to shore up the rest of the tip of Manhattan. This particular stretch of neighborhood holds extra challenges because the built infrastructure — like subway tunnels, roads, and shipping ports — provides less green space and less wiggle room than other stretches of the waterfront.

The plan used input from the Climate Coalition for Lower Manhattan, which includes the Alliance for Downtown New York.

Read the full plan and see renderings here.

photo: Mayor’s Office of Climate Resiliency

 

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Fashion Industry News NYC

Nolcha Shows NYFW Nods to American Themes in SS2022 Presentation

Fashion is Back

A beautiful sunny day made for a welcoming beckon into New York City for fashion week. It seemed as though Mother Earth was, too, celebrating the return of the beloved event like the rest of us. Sunday, September 12th marked the return of Nolcha Shows – the award-winning fashion event held during New York Fashion Week for independent fashion brands.

American Spirit at Fashion Week

The show nodded to the themes of Americana and patriotism that are emanating from the big apple this week, with the 20th remembrance of the American tragedy 9/11, a Met Gala theme appropriately titled “In America: A Lexicon of Fashion”, and an almost complete return to American life and tradition after the pandemic. Fashion Week, and this show, in particular, was surely an indicator of the latter. Cheers swelled from the crowd when Nolcha Co-Founder Arthur Mandel stood before them, acknowledging that the shows were finally back after two years. 

The show began with a performance of the national anthem from the beautiful voice of Army spouse Deidra Lee Stubbs. Over the loudspeaker played the American classic, “Old Time Rock & Roll” by Bob Seger during the opening looks. Sitting front row was not only Miss USA and Miss Universe, but also a group of women deservingly recognized for their contribution to the safety of the country: military spouses. Nolcha Shows and in partnership with InstaSleep Mint Melts routinely recognizes these women as highly deserving individuals who sacrifice so much to be a part of the framework of the military and behind-the-scenes heroes. 

Miss USA  Asya Branch and Miss Universe Andrea Meza at Nolcha Shows NYFW 2021

 

Nolcha Shows NYFW Presented the Following Fashion Brands at the SS2022 Show: 

KavenLiu DIMOR 

The looks at KavenLiu DIMOR floated down the runway in silky blues, whites, and shades of shiny black. The collection, centered around the celebration of the female form married with elements of structure and architecture, made for delicious juxtaposition and an understanding of women’s bodies. The flattering silhouettes were complemented by what they were made up of: silk, hemp, and cotton.

Photo by Jess Lugo

Nolcha Shows NYFW Spring Summer 2022
KAVENLIU DIMOR

KAVENLIU DIMOR

KAVENLIU DIMOR

 

KOREANO

The looks at KOREANO showed versatility, playfulness, and sophistication. Deep burnt oranges and antique patterns hinted at a potential for 70s inspiration. Different iterations of the little black dress revealed a keen understanding of what women seek to wear, no matter the occasion. The modern woman is sure to find her ideal look in this collection alone.

Photo by Jess Lugo

Nolcha Shows NYFW Spring Summer 2022
KOREANO

KOREANO

KOREANO

 

KLOVA

Minimalism is KLOVA’s middle name, and this collection was a signifier of just that. This collection in particular, centered looks around two legs. Long flowy pants and jumpsuits swooshed around ankles in a beautiful display of exquisite tailoring and textile choice. Comfort, grace, and peace were all celebrated elements in this KLOVA collection.

Photo by Jess Lugo

Nolcha Shows NYFW Spring Summer 2022
KLOVA

KLOVA

KLOVA

 

The 5th Season

Inspired by birdlike elements, The 5th Season got playful this season with patterns, unique textures, and explorative jewelry. Complementary blues and oranges made the collection contrast yet unify in a delightful manner. Tailored garments were crafted exquisitely and with precision. The 5th Season proved their collection to be born from rebirth, elegance, and freedom.

Photo by Jess Lugo

Nolcha Shows NYFW Spring Summer 2022
THE 5TH SEASON

THE 5TH SEASON

THE 5TH SEASON

 

The above collections were complemented by stunning jewelry from Calista and Ashton Jewelry. Diamonds poured off of earrings, eyeglasses, and necklaces and dusted the shoulders of those strutting the catwalk. Stunning pearls dropped down from ears. Golden rings glittered at waistlines.

The show wrapped and patrons exited jubilantly and with a distinct satisfaction. Fashion is back – and better than ever – and New York couldn’t be happier.

For more on Nolcha Shows from Downtown, click here.

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Industry News NYC

Universal Admedia, Earn 3 GOLD, 1 Platinum

Personal Branding Experts, Universal Admedia, Earn 3 GOLD, 1 Platinum Muse Awards for design, podcast, and social media campaign

NEW YORK – What’s YOUR personal brand? A boutique New York ad agency’s answer to this question is making global waves.

Universal Admedia is redefining the art of the personal brand, revolutionizing companies, and supercharging career trajectories for ambitious professionals.

This is branding made personal

Universal Admedia brings a personal touch to its high-wattage clients, who range from Silicon Valley entrepreneurs to Harvard-trained academics, Wall Street institutions, Fortune 500 brands, tech startups, artists, and nonprofits.

The global 2021 MUSE Creative Design Awards is the latest forum to recognize the agency, awarding Universal Admedia 3 Gold Awards and 1 Platinum Award for its leading innovations in the art of personal branding.

Universal Admedia’s secret formula? A customized strategic approach to your personal brand executed with peerless word-class design.

“This is the future of branding. Our clients are out front and positioned for success,” says Nii Addo, founder and Executive Producer of Universal Admedia.

Among Universal Admedia’s award-winning campaigns the global MUSE Awards recognized are a website design for a boutique real estate firm, a podcast series, and a public health campaign.

The Platinum Honor was awarded for the redesign of boutique real estate consultancy VMCASA .
 

One MUSE Gold went to a Universal Admedia-produced bilingual podcast “Growing Cities,” which promotes sustainable growth in cities and broadcasts to diverse audiences in English and Spanish.

Universal Admedia designed the campaign to raise the profile of a New York real estate entrepreneur amidst the pandemic and climate crisis.

MUSE also awarded two gold medals to The Healing List, a public health campaign designed by Universal that combines their trademark personalization and award-winning design to create an innovative online platform connecting New Yorkers and health professionals.

“We passionate about contributing to the recovery that New York desperately needs,” says Addo.

If you are interested in learning more about what personal branding means for your career or organization, you can reach Universal Admedia Executive Producer Nii Addo at nii@universaladmedia.com.

 
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Featured Finance Health Industry News Lifestyle NYC

The Spa at Four Seasons Hotel NY Downtown Expands the Iconic Resident Healers Program with Renowned Astrologer and Traveling Hypnotist

THE SPA AT FOUR SEASONS HOTEL NEW YORK DOWNTOWN EXPANDS THE ICONIC RESIDENT HEALERS PROGRAM WITH RENOWNED ASTROLOGER AND THE TRAVELING HYPNOTIST

Welcoming Rebecca Gordon and Nicole Hernandez – Four Seasons Spa Downtown NY

One of Lower Manhattans’ most cherished locals is the Four Seasons Hotel and Spa. Located in trendy TriBeCa, next to our magnificent beacon Word Trade Center, in Lower Manhattan, the birthplace, and heartbeat of our great city. The Four Seasons embodies our diverse culture and landscape bringing with it a globally inspired spa, an oasis within an oasis.

 

THE SPA AT FOUR SEASONS HOTEL NEW YORK DOWNTOWN EXPANDS THE ICONIC RESIDENT HEALERS PROGRAM WITH RENOWNED ASTROLOGER AND THE TRAVELING HYPNOTIST
https://www.fourseasons.com/newyorkdowntown/photos-and-videos/

Since its opening in 2016, the Spa quickly established itself as a leading urban wellness sanctuary in New York City. It’s been recognized by Forbes Travel Guide with the highly coveted Five-Star award in February. Today the Spa at Four Seasons Hotel New York Downtown is proud to welcome two new Resident Healers – astrologer Rebecca Gordon and hypnotist Nicole Hernandez – to the iconic Resident Healers Program, further establishing itself as a leading wellness sanctuary in New York City.

Created by Senior Spa Director Tara Cruz, the Resident Healers Program launched on International Women’s Day in 2018 with three exceptional women including Deganit Nuur, an acupuncturist, herbalist and clairvoyant; Rashia Bell, a crystal healer and mediation master; and Snow Shimazu, a travel wellness expert, advanced body, work educator and all-around wellness guide.

In 2019 the Program further expanded in time for International Women’s Day, with the addition of Michelle Pirret, an international sonic alchemist. In February 2020, Mama Medicine joined the roster of remarkable women, offering ancient multi-sensory medicine readings by private appointment.

 

THE SPA AT FOUR SEASONS HOTEL NEW YORK DOWNTOWN EXPANDS THE ICONIC RESIDENT HEALERS PROGRAM WITH RENOWNED ASTROLOGER AND THE TRAVELING HYPNOTIST
https://www.fourseasons.com/newyorkdowntown/photos-and-videos/

 

Wellness sanctuary in New York City Downtown

Designed with the intention of offering unique and mindful experiences for guests who are seeking something greater than the traditional spa service, the Program continues to diversify with the addition of renowned astrologer Rebecca Gordon and “The Traveling Hypnotist,” Nicole Hernandez.

Renowned New York City astrologer Rebecca Gordon

THE SPA AT FOUR SEASONS HOTEL NEW YORK DOWNTOWN EXPANDS THE ICONIC RESIDENT HEALERS PROGRAM WITH RENOWNED ASTROLOGER AND THE TRAVELING HYPNOTIST
https://www.rebeccagordonastrology.com/

Rebecca Gordon Astrology, from the time of birth, the planetary alignment tells the story of who one is and who, one is destined to become. An astrology reading with Rebecca is an enlightening and healing experience that will ultimately connect an individual with their soul path through the greatest navigation tool – the stars and planets above. During a birth chart reading, one will realign with their internal spark to embody their full potential. Rebecca’s readings provide stellar guidance, preparing one to meet life’s challenges and successes with grace.

Rebecca Gordon has been practicing astrology since the age of 14 when she was trained and mentored by her mother. In addition to being a celebrated astrologer, Rebecca is an author, presenter, and founder of the 15-year running Astrology School where she offers a suite of classes and workshops. She is also the Resident Astrologer at Harper’s Bazaar and a regular guest on the Dr. Oz Show.

From healing astrology readings to robust courses, conferences and inspiring international retreats, Rebecca’s vibrant practice has helped thousands over the past 15 years to align with their true life path. She has been gifted with the ability to translate cosmic symbols into everyday wisdom that is awakening, encouraging, and actionable for the client.

Rebecca is an active member of and contributing author to the International Society for Astrological Research (ISAR) and has recently released a book, Your Body and the Stars, co-written by New York MD Stephanie Marango, which focuses on the intersection of health, wellness, and astrology.

  • Birth Chart Reading – Whether in need of direction or soul searching, a personalized reading will illuminate an individual’s true calling. Based on the planetary alignments at the exact moment of birth, Rebecca will guide clients on a journey of self-discovery to activate their full potential. 60 minutes – USD $380
  • Year Ahead – Clients can explore their life path and get clarity on the year ahead. Whether focusing on a specific topic such as career, love, travel, or choosing an ideal date, clients will leave with deeper insight on how to plot their course and thrive in the coming year. 60-minute session – USD $380 or 90-minute session – USD $452

Nicole Hernandez, The Traveling Hypnotist

 

THE SPA AT FOUR SEASONS HOTEL NEW YORK DOWNTOWN EXPANDS THE ICONIC RESIDENT HEALERS PROGRAM WITH RENOWNED ASTROLOGER AND THE TRAVELING HYPNOTIST
Nicole Hernandez

Throughout a person’s lifetime, one’s mind makes meaning of the information it absorbs – essentially mapping our experience of the world for future reference. Yet, some of the information that runs on autopilot in our unconscious mind is comprised of distorted memories and biased information that can lead to fearful thoughts, negative emotions, and avoidant behaviors. Research indicates hypnosis combined with mindfulness can facilitate change.

Known as The Traveling Hypnotist, Nicole Hernandez guides guests through bespoke Hypnotic Journeys that help unpack and release anxiety, fear, and bad habits. Her clients experience a greater sense of inner wisdom, confidence, clarity and calmness, better relationships, and deeper sleep.

Nicole’s process is informed by modern hypnosis, neuro-linguistic programming, mindfulness, and her innate intuitive gift. As a life-long student of behavioral psychology, neuroscience, movement, and spirituality, she believes in a solution-oriented approach anchored in an understanding that neuroplasticity is the key to true transformation. Each Hypnotic Journey combines imaginative, sensory-rich experiences and practical tools to interrupt old patterns of thinking and behavior.

For more than ten years, Nicole led parallel career paths in corporate marketing while teaching mind-movement fitness, yoga, and guided visualizations in New York City. Before experiencing hypnosis herself, she was a skeptic but felt an intuitive calling to experiment with it. In just six months, she experienced relief from chronic anxiety and profound healing of childhood trauma.

Feeling like she’d finally been released from an emotional prison, she resolved to demystify hypnosis and make it an accessible modality for personal development and holistic healing. Nicole holds a Bachelor of Arts in Psychology and a Masters in Journalism from The University of North Texas and is certified by the National Guild of Hypnotists (NGH) and the International Association of Counselors and Therapists (IACT).

Experiences

  • Hypnotic Journey: The Check-In – The Check-In is an ideal experience for those ready to take the first step in feeling more grounded and confident as they navigate a transition in their life. Additionally, those who seek assistance with a phobia, such as fear of flying or stage fright, will benefit tremendously. A 60-minute session with custom-blended oil – USD $285
  • Hypnotic Journey: The Upgrade – The Upgrade will help one navigate a specific desired change over the course of a month. It is ideal for those who desire to increase their sense of self-worth, reduce stress, or release unhelpful habits. This program provides a solution-focused approach to inner and outer transformation. The Check-In is a prerequisite. Four-session program includes: three 60 minute sessions, 60-minute bespoke massage with cranial-sacral or reiki, custom-blended oil – USD $1,050
  • Hypnotic Journey: The Arrival – The Arrival is designed to navigate one to two specific desired areas of change over the course of six to eight weeks. The Check-In is a prerequisite. Seven-session program includes: six 60 minute hypnosis sessions, 60-minute bespoke massage with cranial-sacral or reiki, custom-blended oil – USD $1,850

To book an individual consultation with Rebecca Gordon Astrology, The Traveling Hypnotist, or any of the Resident Healers, contact.

For more information and bookings, contact the Spa at Four Seasons Hotel New York Downtown on 646 880 1990.

 

THE SPA AT FOUR SEASONS HOTEL NEW YORK DOWNTOWN EXPANDS THE ICONIC RESIDENT HEALERS PROGRAM WITH RENOWNED ASTROLOGER AND THE TRAVELING HYPNOTIST
https://www.fourseasons.com/newyorkdowntown/photos-and-videos/